MMC 3420 ACTUAL EXAMS SCRIPT QUESTIONS
AND ANSWERS SURE A+
✔✔Emergent - ✔✔Categories are created through examination of the data
✔✔What are some tips to achieve acceptable reliability in content analysis? - ✔✔careful
unitizing, codebook construction, coder training (training, training!)
✔✔What level of reliability is acceptable? - ✔✔.90 is good, .80 is acceptable, .70 MAY
be acceptable
✔✔What types of reliability statistics are there? - ✔✔-Agreement
-Agreement beyond chance
-Covariation (beyond chance)
✔✔What do the reliability statistics represent? - ✔✔
✔✔What are the two major types of surveys? - ✔✔-Descriptive
-Analytical
✔✔Descriptive survey - ✔✔describe current conditions or attitudes that exist currently
, ✔✔Analytical survery - ✔✔describe why situations exist by examining multiple variables
that may answer research questions and hypotheses
✔✔Advantages of survey research? - ✔✔-Can be used to investigate problems or
behaviors in realistic settings
-Cost
-A large amount of data can relatively easily be collected from a variety of people
-Data archives exist - you can do a secondary analysis of primary source data, ex.
Census data, ratings data, government docs
✔✔Disadvantages of survey research? - ✔✔-Causality is impossible to establish (No
control over IVs and DVs, A number of extraneous variables, No time-order
relationships)
-Biased questions
-Wrong samples or sampling procedures
-Declining response rates - The % of those contacted/ selected for your survey that
actually complete the survey
✔✔open ended vs. closed ended questions - ✔✔Open ended:
-Can be detailed, respondent-specific
-Can show you what you didn't account for
-Great for pilot studies
-Time consuming to code/ content analyze
-More difficult to quantify
(ex: what did you tweet last?)
Closed ended:
Yes or no questions, questions with only one answer
(ex: do you tweet?)
✔✔What are the main guidelines your textbook gives for writing questions? - ✔✔-Clarity
- Level of vocab, jargon, multiple meanings of words
-Length
-Purposeful - Not "will be interesting"
-Double-Barreled Questions: One that asks 2 or more questions. Re-evaluate questions
with "and"
-Avoid biased terms, Ex. Just, controversial words
Leading questions - suggest a response or contain a hidden premise
"As a college student, . . ." Limiting response categories
Double bind - doesn't allow a true negative response - "Do you still use marijuana?"
Don't ask highly detailed information - we're not good at remembering
Avoid unnecessary embarrassing or sensitive questions
✔✔What is an advantage of survey research? - ✔✔A large amount of data can be
collected with relative ease from a variety of people.
AND ANSWERS SURE A+
✔✔Emergent - ✔✔Categories are created through examination of the data
✔✔What are some tips to achieve acceptable reliability in content analysis? - ✔✔careful
unitizing, codebook construction, coder training (training, training!)
✔✔What level of reliability is acceptable? - ✔✔.90 is good, .80 is acceptable, .70 MAY
be acceptable
✔✔What types of reliability statistics are there? - ✔✔-Agreement
-Agreement beyond chance
-Covariation (beyond chance)
✔✔What do the reliability statistics represent? - ✔✔
✔✔What are the two major types of surveys? - ✔✔-Descriptive
-Analytical
✔✔Descriptive survey - ✔✔describe current conditions or attitudes that exist currently
, ✔✔Analytical survery - ✔✔describe why situations exist by examining multiple variables
that may answer research questions and hypotheses
✔✔Advantages of survey research? - ✔✔-Can be used to investigate problems or
behaviors in realistic settings
-Cost
-A large amount of data can relatively easily be collected from a variety of people
-Data archives exist - you can do a secondary analysis of primary source data, ex.
Census data, ratings data, government docs
✔✔Disadvantages of survey research? - ✔✔-Causality is impossible to establish (No
control over IVs and DVs, A number of extraneous variables, No time-order
relationships)
-Biased questions
-Wrong samples or sampling procedures
-Declining response rates - The % of those contacted/ selected for your survey that
actually complete the survey
✔✔open ended vs. closed ended questions - ✔✔Open ended:
-Can be detailed, respondent-specific
-Can show you what you didn't account for
-Great for pilot studies
-Time consuming to code/ content analyze
-More difficult to quantify
(ex: what did you tweet last?)
Closed ended:
Yes or no questions, questions with only one answer
(ex: do you tweet?)
✔✔What are the main guidelines your textbook gives for writing questions? - ✔✔-Clarity
- Level of vocab, jargon, multiple meanings of words
-Length
-Purposeful - Not "will be interesting"
-Double-Barreled Questions: One that asks 2 or more questions. Re-evaluate questions
with "and"
-Avoid biased terms, Ex. Just, controversial words
Leading questions - suggest a response or contain a hidden premise
"As a college student, . . ." Limiting response categories
Double bind - doesn't allow a true negative response - "Do you still use marijuana?"
Don't ask highly detailed information - we're not good at remembering
Avoid unnecessary embarrassing or sensitive questions
✔✔What is an advantage of survey research? - ✔✔A large amount of data can be
collected with relative ease from a variety of people.
