QUESTIONS AND
ANSWERS 2026 - 2027
True or false: When addressing a journalist in an email, always be
professional but conversational, and do not give them a new nickname. -
ANSWERS-True
Which is NOT a tip for DIFT? - ANSWERS-Offer to connect them with
a spokesperson
One grammar mistake to avoid is: - ANSWERS-NONE OF THESE:
Starting a sentence with a preposition
Using sentence fragments
Favoring common usage over AP Style
What is the best day and time to pitch journalists, among those who have
a preference? - ANSWERS-Monday morning
True or false: Most journalists say they are okay with PR pros following
up on pitches. - ANSWERS-True
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, MUCK RUCK EXAM LATEST
QUESTIONS AND
ANSWERS 2026 - 2027
The key to effective follow-up is: - ANSWERS-Letting your certainty of
purpose come through
All of these are good tips for pitch follow-up EXCEPT: - ANSWERS-
Send it within two hours of your first email.(NOT GOOD)
Which of these is NOT an example of a good phrase to use in your
follow-up email? - ANSWERS-"Just wanted to follow up" (DO NOT
DO)
Good follow-up techniques include all of these EXCEPT: - ANSWERS-
Being real and human about not wanting to be a pest (not good)
True or false: As PR professionals, we succeed when we anticipate
journalists' needs and expect them to anticipate ours. - ANSWERS-False
True or false: Almost half of journalists agree that most companies share
information in an outdated fashion. - ANSWERS-True
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