BA 474 Bauer Midterm Exam 2026
Questions and Answers Graded A+
What is the goal of marketing? - Correct answer-Goal is to offer a compelling point
of difference which competitors are not offering
What is international marketing? - Correct answer-The performance of business
activities designed to plan, price, promote and direct the flow of a company's goods
and services to consumers or users in more than one nation for a profit.
Forms of international marketing - Correct answer-Export-import trade
Licensing
Joint Ventures
Wholly owned subsidiaries
What are the key questions when making decisions on international marketing? -
Correct answer-Where are my current and potential customers (around the world)?
What marketing adjustments are necessary (to meet market/competitive/consumer
dynamics in other countries)?
©COPYRIGHT 2026, ALL RIGHTS RESERVED 1
, What is Self Reference Criterion? - Correct answer-SRC is an unconscious
reference to one's own cultural values, experiences and knowledge as a basis for
decisions.
What is ethnocentrism? - Correct answer-The notion that people in one's own
company, culture or country always know best how to do things.
Global linkages - Correct answer-Linkages between people around the world have
become stronger on an individual level.
Causes of global linkages - Correct answer-Products are manufactured more
quickly, obtained less expensively, distributed at lower cost.
What is the key task for the international marketer? - Correct answer-To stimulate
societal acceptance of the long term benefits of interdependence
What are the two important factors of the rise and fall of the Roman Empire? -
Correct answer-Trade and international business activities
Smoot-hawley Act of 1930 - Correct answer-It raised tariffs to reduce the volume
of imports into the US with the goal of restoring domestic employment. It led to
worldwide depression and collapse of the world financial system.
Pax Americana - Correct answer-Driven by the belief that international trade was a
key to worldwide prosperity.
©COPYRIGHT 2026, ALL RIGHTS RESERVED 2
Questions and Answers Graded A+
What is the goal of marketing? - Correct answer-Goal is to offer a compelling point
of difference which competitors are not offering
What is international marketing? - Correct answer-The performance of business
activities designed to plan, price, promote and direct the flow of a company's goods
and services to consumers or users in more than one nation for a profit.
Forms of international marketing - Correct answer-Export-import trade
Licensing
Joint Ventures
Wholly owned subsidiaries
What are the key questions when making decisions on international marketing? -
Correct answer-Where are my current and potential customers (around the world)?
What marketing adjustments are necessary (to meet market/competitive/consumer
dynamics in other countries)?
©COPYRIGHT 2026, ALL RIGHTS RESERVED 1
, What is Self Reference Criterion? - Correct answer-SRC is an unconscious
reference to one's own cultural values, experiences and knowledge as a basis for
decisions.
What is ethnocentrism? - Correct answer-The notion that people in one's own
company, culture or country always know best how to do things.
Global linkages - Correct answer-Linkages between people around the world have
become stronger on an individual level.
Causes of global linkages - Correct answer-Products are manufactured more
quickly, obtained less expensively, distributed at lower cost.
What is the key task for the international marketer? - Correct answer-To stimulate
societal acceptance of the long term benefits of interdependence
What are the two important factors of the rise and fall of the Roman Empire? -
Correct answer-Trade and international business activities
Smoot-hawley Act of 1930 - Correct answer-It raised tariffs to reduce the volume
of imports into the US with the goal of restoring domestic employment. It led to
worldwide depression and collapse of the world financial system.
Pax Americana - Correct answer-Driven by the belief that international trade was a
key to worldwide prosperity.
©COPYRIGHT 2026, ALL RIGHTS RESERVED 2
