COMP XM BUSINESS STRATEGY AND
COMPETITIVE ANALYSIS TEST PAPER 2026
◉ What is a market segment?
Answer: A group of customers with similar purchasing concerns
◉ Age and ___________ are the only two positioning criteria that
remain constant from year to year
Answer: reliability
◉ Which one of the following is NOT one of the four product
characteristics that R&D can set?
Answer: quality
◉ The promotion budget affects:
Answer: Awareness
◉ If you are marketing to High End customers, which criteria are
most important to them in order of importance?
Answer: Positioning, Age, MTBF, Price
, ◉ Which financial obligation is best satisfied with Current Debt?
Answer: ?
◉ Which financial obligation is best satisfied with Bond Issues?
Answer: Paying for increased production capacity
◉ The exact outcome of TQM efforts appear on the TQM Report, and
as bar charts on the TQM spreadsheet. These results are for
Answer: cumulative for the previous and all remaining rounds
(assuming no additional investment is made)
◉ Increasing Training Hours in the HR Module tends to
Answer: increase productivity
◉ What is the minimum amount of time that it takes to invent a new
sensor?
Answer: 1 year at least
◉ The Finance Department can use which of the following methods
to acquire capital for company activities?
Answer: Current Debt, Stock Issues, Bond Issues and Profits
◉ How can production lines double their capacity?
COMPETITIVE ANALYSIS TEST PAPER 2026
◉ What is a market segment?
Answer: A group of customers with similar purchasing concerns
◉ Age and ___________ are the only two positioning criteria that
remain constant from year to year
Answer: reliability
◉ Which one of the following is NOT one of the four product
characteristics that R&D can set?
Answer: quality
◉ The promotion budget affects:
Answer: Awareness
◉ If you are marketing to High End customers, which criteria are
most important to them in order of importance?
Answer: Positioning, Age, MTBF, Price
, ◉ Which financial obligation is best satisfied with Current Debt?
Answer: ?
◉ Which financial obligation is best satisfied with Bond Issues?
Answer: Paying for increased production capacity
◉ The exact outcome of TQM efforts appear on the TQM Report, and
as bar charts on the TQM spreadsheet. These results are for
Answer: cumulative for the previous and all remaining rounds
(assuming no additional investment is made)
◉ Increasing Training Hours in the HR Module tends to
Answer: increase productivity
◉ What is the minimum amount of time that it takes to invent a new
sensor?
Answer: 1 year at least
◉ The Finance Department can use which of the following methods
to acquire capital for company activities?
Answer: Current Debt, Stock Issues, Bond Issues and Profits
◉ How can production lines double their capacity?
