COMP XM MARKETING DECISIONS AND
CUSTOMER DEMAND QUESTION BANK
2026
◉ Prices between each round
Answer: Don't change the price!
◉ Price for each product
Answer: Nano - max
Elite - max
Core - a few bucks below
Thrift - a few bucks below
◉ Automation
Answer: increase automation by 1 point each round in each product
get low end up as high as you can
◉ What is your target leverage and how do you get there?
,Answer: borrow money until you hit 2.2 and get 60 days of working
capital (will have to pay dividends)
◉ To calculate leverage,
Answer: divide total assets by total equity. This number will
represent the number of dollars of assets owned per dollar invested
by equity holders.
If a company has leverage of four, that means they have $4 in debt
for every $1 in equity.
◉ sales and promo budgets (all four rounds)
Answer: For all products
Round 1: 2,000
Round 2: 1,500
Round 3: 1,400
Round 4: 1,400
◉ Recruiting hours and spend
Answer: $5,000
80 hours
,◉ TQM
Answer: $1,500 first round
$1,500 second round
$1,000 third round
$0 fourth round
◉ adding capacity
Answer: a couple hundred each round
◉ best date for new products to come out
Answer: June 26-28th
◉ forecasting shift capacity
Answer: forecast next year's demand directly
This year's potential market share * next year's demand is a good
starting point, but then make judgment adjustments as necessary
(e.g. is my product improving, are my competitors improving, etc.)
use 200% of plant utilization
◉ you must calculate capacity _____ rounds ahead
, Answer: 2 rounds
◉ MTBF
Answer: Set to maximum amount
◉ Steps for getting a good finance position
Answer: Goals is to get a cash position of $5,000 in Decembers
Step 1: get as much issue stock as possible
Step 2: get as much issue long-term debt
Step 3: get whatever you need left from borrow
◉ when to retire stock
Answer: when you have a good cash position and you have some
money left over to purchase stock back from the market
◉ when to give out dividends
Answer: it's for when you have cash leftover in capital investment to
give to your
shareholder.
◉ when to retire long-term debt
CUSTOMER DEMAND QUESTION BANK
2026
◉ Prices between each round
Answer: Don't change the price!
◉ Price for each product
Answer: Nano - max
Elite - max
Core - a few bucks below
Thrift - a few bucks below
◉ Automation
Answer: increase automation by 1 point each round in each product
get low end up as high as you can
◉ What is your target leverage and how do you get there?
,Answer: borrow money until you hit 2.2 and get 60 days of working
capital (will have to pay dividends)
◉ To calculate leverage,
Answer: divide total assets by total equity. This number will
represent the number of dollars of assets owned per dollar invested
by equity holders.
If a company has leverage of four, that means they have $4 in debt
for every $1 in equity.
◉ sales and promo budgets (all four rounds)
Answer: For all products
Round 1: 2,000
Round 2: 1,500
Round 3: 1,400
Round 4: 1,400
◉ Recruiting hours and spend
Answer: $5,000
80 hours
,◉ TQM
Answer: $1,500 first round
$1,500 second round
$1,000 third round
$0 fourth round
◉ adding capacity
Answer: a couple hundred each round
◉ best date for new products to come out
Answer: June 26-28th
◉ forecasting shift capacity
Answer: forecast next year's demand directly
This year's potential market share * next year's demand is a good
starting point, but then make judgment adjustments as necessary
(e.g. is my product improving, are my competitors improving, etc.)
use 200% of plant utilization
◉ you must calculate capacity _____ rounds ahead
, Answer: 2 rounds
◉ MTBF
Answer: Set to maximum amount
◉ Steps for getting a good finance position
Answer: Goals is to get a cash position of $5,000 in Decembers
Step 1: get as much issue stock as possible
Step 2: get as much issue long-term debt
Step 3: get whatever you need left from borrow
◉ when to retire stock
Answer: when you have a good cash position and you have some
money left over to purchase stock back from the market
◉ when to give out dividends
Answer: it's for when you have cash leftover in capital investment to
give to your
shareholder.
◉ when to retire long-term debt
