UCSB COMM 88 FINAL SCRIPT 2026 COMPLETE COMMUNICATION QUESTIONS AND ANSWERS PACKAGE

UCSB COMM 88 FINAL SCRIPT 2026
COMPLETE COMMUNICATION QUESTIONS
AND ANSWERS PACKAGE

◉ Dependent Variable.
Answer: the variable the researcher tries to explain or predict
experimental - the variable effected/changed by the IV
survey - the criterion variable


◉ Unit of Analysis.
Answer: the entities such as people, nations, and artifacts that are
studied, which are described and compared


◉ Types of Measures.
Answer: physiological, behavior, self-report


◉ Nominal.
Answer: - variable is measured merely with different categories
- no order to categories
- used to compare differences
- categorical/discrete

, ◉ Ordinal.
Answer: - categorical variable is measured with rank ordered
categories
- most common level of measurement in communication research


◉ Interval.
Answer: variable is measured with successive points on scale with
equal intervals
- continuous


◉ Ratio.
Answer: interval measurement with a true, absolute zero point
- continuous


◉ Continuous Variables.
Answer: allows you to capture more variation, can be collapsed in
categories later, allows you to text continuous relationships (positive
vs. negative)


◉ Open Ended Questions.
Answer: respondents given their own answer to questions,
responses have to be coded later