QUESTIONS AND ACCURATE ANSWERS
PRACTICE STUDY MATERIAL
●● branding
Answer: The practice of establishing a memorable reputation for a
product or company
●● logo
Answer: A symbol or shape used to represent an organization,
corporation, or individual
●● logotype
Answer: A representation or a name in a particular typeface
●● signage system
Answer: The use of logos and logotypes on products as well as on
company advertising, stationery, and signs; erected on posts, anchored
on buildings, or imprinted on company vehicles
●● trademark
Answer: A way of showing that a name, slogan, or logo has been
registered and may not be copied or used by another company
,●● template
Answer: A pattern that shows an entire three dimensional object as a flat,
two-dimensional drawing. Used with graphics designed for packaging
●● insignia
Answer: A logo or badge that identifies the wearers organization and
rank
●● watermarks
Answer: Images or words added to paper as it is made, which can be
seen only when the paper is held up to a strong light
●● mechanical drawing
Answer: A highly accurate technical drawing meant to communicate the
size and shape of objects in great detail.
●● responsive design
Answer: Creating webpages with flexible layout and design element that
can resize and rearrange for different screen sizes and orientations
●● center of interest
Answer: the area of the artwork toward which the eye is directed; the
visual focal point of the work
, ●● ground
Answer: a shape that is under the horizon line
●● horizon line
Answer: the line at which sky and ground appear to meet
●● pixel
Answer: "picture element" the smallest imaging unit in a digital image;
it is usually square
●● resolution
Answer: the level of sharpness and fine detail in an image created on a
phone, DSLR camera, and/ or computer
●● Rule of Thirds
Answer: A composition rule that divides the screen into thirds
horizontally and vertically, like a tic-tac toe grid placed over the picture
on a television set. Almost all of the important information included in
every shot is located at one of the four intersections of the horizontal and
vertical lines
●● vanishing point