wgu d077 Exam Questions With Correct
Answers
a set of activities related to creating, communicating, delivering, and
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exchanging offerings that have value for others - CORRECT ANSWER✔✔-
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Marketing
If a company is selling Charcoal activated Toothpaste, what are the set
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of marketing activities associated with this product? - CORRECT
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ANSWER✔✔-Identify the need, satisfy the need, & retain the customer. | | | | | | | | |
incorporates actually _____the company's products or service to its
| | | | | | | | |
customers. - CORRECT ANSWER✔✔-Sales | | |
is the process of communicating the value of a product or service to
| | | | | | | | | | | | |
customers so that the product or service sells. - CORRECT ANSWER✔✔-
| | | | | | | | | |
Marketing
physical product manufactured by a business-tangible (t-shirt,
| | | | | | |
toothpaste, veggies) - CORRECT ANSWER✔✔-Good | | | |
intangible product offered by a business (notarization, pedicure,
| | | | | | | |
massage, etc.) - CORRECT ANSWER✔✔-Service
| | | |
,Identify the four elements in the Marketing mix? - CORRECT
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ANSWER✔✔-Product, Price, Place and Promotion | | | |
something offered in exchange, and for which marketing actions are
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taken and marketing decisions made. - CORRECT ANSWER✔✔-Product
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is something given in exchange for a product, ______may be monetary
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or nonmonetary (such as waiting in long lines for a restaurant or giving
| | | | | | | | | | | | |
blood at the local blood bank). __________ has many names, such as
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rent, fees, charges, and others - CORRECT ANSWER✔✔-Price
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includes several different components—traditional advertising, sales
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_______, public relations, personal selling, social media, and digital
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marketing. How you inform customers about the product. - CORRECT
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ANSWER✔✔-Promotion
Getting the product on the shelves in a store. involves some method of
| | | | | | | | | | | | |
getting the product from the creator of the product to the customer -
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CORRECT ANSWER✔✔-Place |
What is Product life cycle stage? - CORRECT ANSWER✔✔-introductory,
| | | | | | | | |
growth, maturity, decline| |
,the complete range of products offered for sale by a company
| | | | | | | | | | |
throughout its product lines, also known as product assortment -
| | | | | | | | | |
CORRECT ANSWER✔✔-Product Mix | |
determines the product width. Series of products a company offers in a
| | | | | | | | | | | |
series of similar products under a single brand. - CORRECT ANSWER✔✔-
| | | | | | | | | |
Product Lines |
Adult Care (AC), Baby/Child Care (BC), Family Care (FC) - CORRECT
| | | | | | | | | | |
ANSWER✔✔-Product Width |
# of versions offered for each product in the product line (adding to the
| | | | | | | | | | | | | |
sub-products or versions in a product line) - CORRECT ANSWER✔✔- | | | | | | | | |
Product Depth |
Price high to denote status. - CORRECT ANSWER✔✔-Prestige Prices
| | | | | | | |
high price, distinct products.
| | |
|exclusive/limited items that can be bought at one retailer or with re- | | | | | | | | | | |
sellers. - CORRECT ANSWER✔✔-Price Skimming
| | | |
Price relative to competitors. hello fresh and butcher box charging
| | | | | | | | | |
around the same for 6 meals - CORRECT ANSWER✔✔-Competitive
| | | | | | | | |
Pricing
, low price, increase volume. - CORRECT ANSWER✔✔-Penetration Pricing
| | | | | | |
price below normal mark-up. - CORRECT ANSWER✔✔-Leader pricing
| | | | | | |
Grouping two or more products with one price. - CORRECT
| | | | | | | | | |
ANSWER✔✔-Price Bundling |
Any paid form of nonpersonal promotion by an identified sponsor that
| | | | | | | | | | |
is delivered through traditional media channels. - CORRECT
| | | | | | | |
ANSWER✔✔-Traditional advertising |
A face-to-face presentation to a prospective buyer, often based on long-
| | | | | | | | | |
term relationships. - CORRECT ANSWER✔✔-Personal selling
| | | | |
Marketing activities that stimulate consumer buying, including coupons
| | | | | | | |
and samples, displays, shows and exhibitions, demonstrations, and
| | | | | | | |
other types of selling efforts - CORRECT ANSWER✔✔-Sales promotion
| | | | | | | |
The practice of creating and maintaining public goodwill through
| | | | | | | | |
publicity and nonpaid forms of communication: such as special events. -
| | | | | | | | | | |
CORRECT ANSWER✔✔-Public relations
| |
Answers
a set of activities related to creating, communicating, delivering, and
| | | | | | | | | |
exchanging offerings that have value for others - CORRECT ANSWER✔✔-
| | | | | | | | |
Marketing
If a company is selling Charcoal activated Toothpaste, what are the set
| | | | | | | | | | | |
of marketing activities associated with this product? - CORRECT
| | | | | | | | |
ANSWER✔✔-Identify the need, satisfy the need, & retain the customer. | | | | | | | | |
incorporates actually _____the company's products or service to its
| | | | | | | | |
customers. - CORRECT ANSWER✔✔-Sales | | |
is the process of communicating the value of a product or service to
| | | | | | | | | | | | |
customers so that the product or service sells. - CORRECT ANSWER✔✔-
| | | | | | | | | |
Marketing
physical product manufactured by a business-tangible (t-shirt,
| | | | | | |
toothpaste, veggies) - CORRECT ANSWER✔✔-Good | | | |
intangible product offered by a business (notarization, pedicure,
| | | | | | | |
massage, etc.) - CORRECT ANSWER✔✔-Service
| | | |
,Identify the four elements in the Marketing mix? - CORRECT
| | | | | | | | | |
ANSWER✔✔-Product, Price, Place and Promotion | | | |
something offered in exchange, and for which marketing actions are
| | | | | | | | | |
taken and marketing decisions made. - CORRECT ANSWER✔✔-Product
| | | | | | |
is something given in exchange for a product, ______may be monetary
| | | | | | | | | | |
or nonmonetary (such as waiting in long lines for a restaurant or giving
| | | | | | | | | | | | |
blood at the local blood bank). __________ has many names, such as
| | | | | | | | | | | |
rent, fees, charges, and others - CORRECT ANSWER✔✔-Price
| | | | | | |
includes several different components—traditional advertising, sales
| | | | | |
_______, public relations, personal selling, social media, and digital
| | | | | | | | |
marketing. How you inform customers about the product. - CORRECT
| | | | | | | | | |
ANSWER✔✔-Promotion
Getting the product on the shelves in a store. involves some method of
| | | | | | | | | | | | |
getting the product from the creator of the product to the customer -
| | | | | | | | | | | | |
CORRECT ANSWER✔✔-Place |
What is Product life cycle stage? - CORRECT ANSWER✔✔-introductory,
| | | | | | | | |
growth, maturity, decline| |
,the complete range of products offered for sale by a company
| | | | | | | | | | |
throughout its product lines, also known as product assortment -
| | | | | | | | | |
CORRECT ANSWER✔✔-Product Mix | |
determines the product width. Series of products a company offers in a
| | | | | | | | | | | |
series of similar products under a single brand. - CORRECT ANSWER✔✔-
| | | | | | | | | |
Product Lines |
Adult Care (AC), Baby/Child Care (BC), Family Care (FC) - CORRECT
| | | | | | | | | | |
ANSWER✔✔-Product Width |
# of versions offered for each product in the product line (adding to the
| | | | | | | | | | | | | |
sub-products or versions in a product line) - CORRECT ANSWER✔✔- | | | | | | | | |
Product Depth |
Price high to denote status. - CORRECT ANSWER✔✔-Prestige Prices
| | | | | | | |
high price, distinct products.
| | |
|exclusive/limited items that can be bought at one retailer or with re- | | | | | | | | | | |
sellers. - CORRECT ANSWER✔✔-Price Skimming
| | | |
Price relative to competitors. hello fresh and butcher box charging
| | | | | | | | | |
around the same for 6 meals - CORRECT ANSWER✔✔-Competitive
| | | | | | | | |
Pricing
, low price, increase volume. - CORRECT ANSWER✔✔-Penetration Pricing
| | | | | | |
price below normal mark-up. - CORRECT ANSWER✔✔-Leader pricing
| | | | | | |
Grouping two or more products with one price. - CORRECT
| | | | | | | | | |
ANSWER✔✔-Price Bundling |
Any paid form of nonpersonal promotion by an identified sponsor that
| | | | | | | | | | |
is delivered through traditional media channels. - CORRECT
| | | | | | | |
ANSWER✔✔-Traditional advertising |
A face-to-face presentation to a prospective buyer, often based on long-
| | | | | | | | | |
term relationships. - CORRECT ANSWER✔✔-Personal selling
| | | | |
Marketing activities that stimulate consumer buying, including coupons
| | | | | | | |
and samples, displays, shows and exhibitions, demonstrations, and
| | | | | | | |
other types of selling efforts - CORRECT ANSWER✔✔-Sales promotion
| | | | | | | |
The practice of creating and maintaining public goodwill through
| | | | | | | | |
publicity and nonpaid forms of communication: such as special events. -
| | | | | | | | | | |
CORRECT ANSWER✔✔-Public relations
| |
