Contents
STRATEGY..................................................................................................................................................... 1
STRUCTURE................................................................................................................................................... 5
CULTURE....................................................................................................................................................... 8
SYSTEM....................................................................................................................................................... 11
MANAGING CHANGE................................................................................................................................... 13
STRATEGY
STRATEGIC CHOICES
, GENERIC COMPETITIVE STRATEGIES
Michael Porter introduced the term ‘generic strategy’ to mean basic types of competitive
strategy that hold across many kinds of business situations.
Competitive strategy is concerned with how a company, business unit or
organisation achieves competitive advantage in its domain of activity.
Competitive advantage is about how a company, business unit or organisation
creates value for its users, both greater than the costs of supplying them and
superior to that of rivals.
THREE/FOUR GENERIC STRATEGIES
Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985, 1998 by
Michael E. Porter. All rights reserved.
COOPERATIVE STRATEGY
Sometimes too much competition can be damaging and it is in the interests of
competitors to restrain competition.
STRATEGY..................................................................................................................................................... 1
STRUCTURE................................................................................................................................................... 5
CULTURE....................................................................................................................................................... 8
SYSTEM....................................................................................................................................................... 11
MANAGING CHANGE................................................................................................................................... 13
STRATEGY
STRATEGIC CHOICES
, GENERIC COMPETITIVE STRATEGIES
Michael Porter introduced the term ‘generic strategy’ to mean basic types of competitive
strategy that hold across many kinds of business situations.
Competitive strategy is concerned with how a company, business unit or
organisation achieves competitive advantage in its domain of activity.
Competitive advantage is about how a company, business unit or organisation
creates value for its users, both greater than the costs of supplying them and
superior to that of rivals.
THREE/FOUR GENERIC STRATEGIES
Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985, 1998 by
Michael E. Porter. All rights reserved.
COOPERATIVE STRATEGY
Sometimes too much competition can be damaging and it is in the interests of
competitors to restrain competition.
