LSUS MBA 701 EXAM 1 EXAM SCRIPT
SOLVED QUESTIONS AND CORRECT
ANSWERS GRADED A+
⩥ Marketing offerings have value for customers, clients, partners, and
______ at large.
Answer: society
⩥ According to the AMA, marketing involves creating, communicating,
delivering, and ______ offerings.
Answer: exchanging
⩥ According to Philip Kotler, marketing is CCDVTP. What does the C
stand for?
Answer: Create
⩥ According to Philip Kotler, marketing is CCDVTP. What does the first
C stand for?
Answer: Communicate
⩥ According to Philip Kotler, marketing is CCDVTP. What does the D
stand for?
Answer: Deliver
,⩥ According to Philip Kotler, marketing is CCDVTP. What does the V
stand for?
Answer: Value
⩥ According to Philip Kotler, marketing creates, communicates, and
delivers value to a ______ market.
Answer: target
⩥ According to Philip Kotler, marketing creates, communicates, and
delivers value at a ______.
Answer: profit
⩥ Create Value is related to ______ management.
Answer: product
⩥ Communicate Value is related to ______ management.
Answer: brand
⩥ Deliver Value is related to ______ management.
Answer: customer
⩥ The traditional marketing mix is also known as the ______ Ps.
,Answer: 4
⩥ The 4 Ps are Product, Price, Place, and ______.
Answer: Promotion
⩥ One of the 4 Ps is ______, which must always come first.
Answer: Product
⩥ One of the 4 Ps is ______, which relates to what customers pay.
Answer: Price
⩥ One of the 4 Ps is ______, which relates to distribution or location.
Answer: Place
⩥ One of the 4 Ps is ______, which relates to communication with
customers.
Answer: Promotion
⩥ The 4 Ps are tools firms can use or manipulate to achieve their
______.
Answer: goals
, ⩥ Today, the 4 Ps have been extended to 7 Ps, 8 Ps, and even ______ Ps.
Answer: 20
⩥ Additional Ps may include participation, personnel, and personality of
a ______ or brand.
Answer: store
⩥ A wise firm alters its strategy in response to changes in market
segments, industry structure, and competitors' ______.
Answer: behavior
⩥ Decisions on the 4 Ps affect who buys from the firm and how many
they ______.
Answer: buy
⩥ Decisions on the 4 Ps ultimately affect the firm's ______.
Answer: profitability
⩥ Consumers consider the benefits and ______ of shopping.
Answer: costs
⩥ Consumers consider benefits and costs when deciding when and
where they will ______.
SOLVED QUESTIONS AND CORRECT
ANSWERS GRADED A+
⩥ Marketing offerings have value for customers, clients, partners, and
______ at large.
Answer: society
⩥ According to the AMA, marketing involves creating, communicating,
delivering, and ______ offerings.
Answer: exchanging
⩥ According to Philip Kotler, marketing is CCDVTP. What does the C
stand for?
Answer: Create
⩥ According to Philip Kotler, marketing is CCDVTP. What does the first
C stand for?
Answer: Communicate
⩥ According to Philip Kotler, marketing is CCDVTP. What does the D
stand for?
Answer: Deliver
,⩥ According to Philip Kotler, marketing is CCDVTP. What does the V
stand for?
Answer: Value
⩥ According to Philip Kotler, marketing creates, communicates, and
delivers value to a ______ market.
Answer: target
⩥ According to Philip Kotler, marketing creates, communicates, and
delivers value at a ______.
Answer: profit
⩥ Create Value is related to ______ management.
Answer: product
⩥ Communicate Value is related to ______ management.
Answer: brand
⩥ Deliver Value is related to ______ management.
Answer: customer
⩥ The traditional marketing mix is also known as the ______ Ps.
,Answer: 4
⩥ The 4 Ps are Product, Price, Place, and ______.
Answer: Promotion
⩥ One of the 4 Ps is ______, which must always come first.
Answer: Product
⩥ One of the 4 Ps is ______, which relates to what customers pay.
Answer: Price
⩥ One of the 4 Ps is ______, which relates to distribution or location.
Answer: Place
⩥ One of the 4 Ps is ______, which relates to communication with
customers.
Answer: Promotion
⩥ The 4 Ps are tools firms can use or manipulate to achieve their
______.
Answer: goals
, ⩥ Today, the 4 Ps have been extended to 7 Ps, 8 Ps, and even ______ Ps.
Answer: 20
⩥ Additional Ps may include participation, personnel, and personality of
a ______ or brand.
Answer: store
⩥ A wise firm alters its strategy in response to changes in market
segments, industry structure, and competitors' ______.
Answer: behavior
⩥ Decisions on the 4 Ps affect who buys from the firm and how many
they ______.
Answer: buy
⩥ Decisions on the 4 Ps ultimately affect the firm's ______.
Answer: profitability
⩥ Consumers consider the benefits and ______ of shopping.
Answer: costs
⩥ Consumers consider benefits and costs when deciding when and
where they will ______.
