LSUS MBA 701 EXAM 1 TEST BANK ACTUAL QUESTIONS AND VERIFIED RESPONSES FULL SOLUTION

LSUS MBA 701 EXAM 1 TEST BANK ACTUAL
QUESTIONS AND VERIFIED RESPONSES
FULL SOLUTION

⩥ Consumer behavior includes the different kinds of purchases that
consumers ______.
Answer: make


⩥ Consumer behavior includes how consumers sense and ______.
Answer: perceive


⩥ Consumer behavior includes how consumers become motivated, form
attitudes, and make ______.
Answer: decisions


⩥ Consumer behavior includes the cultural differences that influence
______.
Answer: consumers


⩥ The purchase process has three phases: pre-purchase, purchase, and
______.
Answer: post-purchase

,⩥ The first phase of the purchase process is ______.
Answer: pre-purchase


⩥ The second phase of the purchase process is ______.
Answer: purchase


⩥ The third phase of the purchase process is ______.
Answer: post-purchase


⩥ In the pre-purchase phase, customers recognize a need or ______.
Answer: desire


⩥ Some customer needs are heavily influenced by ______.
Answer: marketers


⩥ Having trendy clothes is an example of a need that may be marketer
______.
Answer: influenced


⩥ Needing to eat is an example of a need that is less marketer ______.
Answer: influenced

,⩥ In the pre-purchase phase, customers search and evaluate products
that address their ______.
Answer: needs


⩥ Conducting an online search is part of the ______ phase.
Answer: pre-purchase


⩥ Asking friends about products is part of the ______ phase.
Answer: pre-purchase


⩥ In the pre-purchase phase, customers create a consideration ______.
Answer: set


⩥ A consideration set includes all brands considered as candidates for
______.
Answer: purchase


⩥ In the purchase phase, customers narrow the consideration ______.
Answer: set


⩥ During the purchase phase, a customer may delay the ______.
Answer: purchase

, ⩥ During the purchase phase, a customer may decide not to ______.
Answer: purchase


⩥ During the purchase phase, customers decide on a retail ______.
Answer: channel


⩥ Retail free riding can happen during the ______ phase.
Answer: purchase


⩥ In the post-purchase phase, customers assess the purchase and the
purchase ______.
Answer: process


⩥ In the post-purchase phase, customers determine ______.
Answer: satisfaction


⩥ Post-purchase satisfaction asks whether the customer got what was
______.
Answer: expected


⩥ Customer satisfaction can lead to repeat ______.