LSUS MBA 701 EXAM 2 COMPREHENSIVE EXAM SCRIPT TESTED QUESTIONS WITH FULL SOLUTION GRADED A+

LSUS MBA 701 EXAM 2 COMPREHENSIVE
EXAM SCRIPT TESTED QUESTIONS WITH
FULL SOLUTION GRADED A+

⩥ During the purchase phase, a customer may decide not to ______.
Answer: purchase


⩥ During the purchase phase, customers decide on a retail ______.
Answer: channel


⩥ Retail free riding can happen during the ______ phase.
Answer: purchase


⩥ In the post-purchase phase, customers assess the purchase and the
purchase ______.
Answer: process


⩥ In the post-purchase phase, customers determine ______.
Answer: satisfaction


⩥ Post-purchase satisfaction asks whether the customer got what was
______.

,Answer: expected


⩥ Customer satisfaction can lead to repeat ______.
Answer: purchases


⩥ Customer satisfaction can lead to negative or positive word of
______.
Answer: mouth


⩥ Customer satisfaction can lead to product ______.
Answer: returns


⩥ The purchase process is used by B2C and ______.
Answer: B2B


⩥ B2C stands for Business-to-______.
Answer: Consumer


⩥ B2B stands for Business-to-______.
Answer: Business


⩥ The two different types of purchases are consumer and ______.

, Answer: business


⩥ The three types of consumer purchases are convenience, shopping,
and ______.
Answer: specialty


⩥ Convenience purchases are ______ involvement.
Answer: low


⩥ Shopping purchases are ______ involvement.
Answer: medium


⩥ Specialty purchases are ______ involvement.
Answer: high


⩥ Convenience purchases involve standard, frequently consumed goods
or impulse ______.
Answer: purchases


⩥ Consumers do not spend much time thinking or planning ______
purchases.
Answer: convenience