Unit 3
Introduction to Marketing
Vache Zohrabyan
Task A
Introduction- In this task I will describe how marketing techniques are used to market
products in AirBank a.s. and Denak s.r.o. and also I will describe the limitations and
constrains of marketing. And I will describe how AirBank a.s. a uses marketing research to
contribute to the development of its marketing plans.
AirBank a.s.
Air Bank is a banking institution that provides financial services to retail clients through online
banking and its own branch network. The bank was founded in 2011. Air Bank is a member of PPF.
Denak s.r.o
Amati-Denak is a manufacturer of wind and percussion instruments, parts, and accessories. Located
in the Czech Republic, their products include clarinets, flutes, bassoons, saxophones, trumpets, etc.
Geneva Instruments have announced that they have become the new owners of the Czech Republic
musical instrument company Amati-Denak.
Marketing is the process of meeting the necessities and wants of customers. Most businesses today
are having rivalry towards generating the most profits as there are a lot of competitors in the
business world. Marketing techniques are one of the ways that a business would do to increase its
productivity and sales.
AirBank a.s.
Type of business- joint-stock company
AirBank a.s. is profit organization
AirBanks products are:
Business loans.
Checking accounts.
Savings accounts.
Debit and credit cards
Etc.
Internet: www.airbank.cz
Advertising
Air Bank is making advertisements quite often. And you can find some of them even in YouTube and
usually you can see their advertisements in TV eg. air bank: i banku můžete mít rádi, air bank: přijďte
si vybrat peníze do trafiky, air bank: pchece pchevodem
, Air Bank: Key Business Highlights
2017 2016
PPF Group share 88.62% 88.62%
Net profit (EUR millions) 23 9
Total assets (EUR millions) 3,840 3,212
Equity (EUR millions) 241 200
Air Bank: Management as of 21 February 2019
Board of Directors:
Michal Strcula, Chairman
Pavel Pfauser, Member
Luboš Berkovec, Member
Supervisory Board:
Pavel Rozehnal, Chairman
Radek Pluhař, Member
Robert Štefl, Member
Management:
Michal Strcula, Chief Executive Officer
Purpose
Air Bank is a financial institution which is involved in borrowing and lending money. Air Bank takes
customer deposits in return for paying customers an annual interest payment. Air Bank then uses
the majority of these deposits to lend to other customers for a variety of loans.
Ratio indicators on an individual basis (Poměrové ukazatele na individuálním základě)
Introduction to Marketing
Vache Zohrabyan
Task A
Introduction- In this task I will describe how marketing techniques are used to market
products in AirBank a.s. and Denak s.r.o. and also I will describe the limitations and
constrains of marketing. And I will describe how AirBank a.s. a uses marketing research to
contribute to the development of its marketing plans.
AirBank a.s.
Air Bank is a banking institution that provides financial services to retail clients through online
banking and its own branch network. The bank was founded in 2011. Air Bank is a member of PPF.
Denak s.r.o
Amati-Denak is a manufacturer of wind and percussion instruments, parts, and accessories. Located
in the Czech Republic, their products include clarinets, flutes, bassoons, saxophones, trumpets, etc.
Geneva Instruments have announced that they have become the new owners of the Czech Republic
musical instrument company Amati-Denak.
Marketing is the process of meeting the necessities and wants of customers. Most businesses today
are having rivalry towards generating the most profits as there are a lot of competitors in the
business world. Marketing techniques are one of the ways that a business would do to increase its
productivity and sales.
AirBank a.s.
Type of business- joint-stock company
AirBank a.s. is profit organization
AirBanks products are:
Business loans.
Checking accounts.
Savings accounts.
Debit and credit cards
Etc.
Internet: www.airbank.cz
Advertising
Air Bank is making advertisements quite often. And you can find some of them even in YouTube and
usually you can see their advertisements in TV eg. air bank: i banku můžete mít rádi, air bank: přijďte
si vybrat peníze do trafiky, air bank: pchece pchevodem
, Air Bank: Key Business Highlights
2017 2016
PPF Group share 88.62% 88.62%
Net profit (EUR millions) 23 9
Total assets (EUR millions) 3,840 3,212
Equity (EUR millions) 241 200
Air Bank: Management as of 21 February 2019
Board of Directors:
Michal Strcula, Chairman
Pavel Pfauser, Member
Luboš Berkovec, Member
Supervisory Board:
Pavel Rozehnal, Chairman
Radek Pluhař, Member
Robert Štefl, Member
Management:
Michal Strcula, Chief Executive Officer
Purpose
Air Bank is a financial institution which is involved in borrowing and lending money. Air Bank takes
customer deposits in return for paying customers an annual interest payment. Air Bank then uses
the majority of these deposits to lend to other customers for a variety of loans.
Ratio indicators on an individual basis (Poměrové ukazatele na individuálním základě)
