EXAM 2026 QUESTIONS AND ANSWERS SURE A+
✔✔hotel consolidators - ✔✔firms that buy guestrooms in bulk at discounted rates and
typically market them via the internet
✔✔in-plant agency - ✔✔a retail travel agency that establishes an office on the premises
of a corporate client
✔✔internet distribution system - ✔✔internet-based services providing consumers with
the ability to book hotel, airline, car rental, and cruise ship reservations.
✔✔merchant model - ✔✔a business model used by online travel agencies. Online travel
agencies solicit hotels for deeply discounted room rates (non-commissionable and
discounted 20-30% below retail levels), and then mark up the rooms a certain
percentage for sale on their sites
✔✔online travel agencies - ✔✔websites offering travel agent services and a wide range
of hotel offerings online. also referred to as third-party agencies
✔✔preferred travel agents - ✔✔agents (or agencies) who are offered above average
commissions or other incentives, usually for booking certain volumes of business.
✔✔rate parity plans - ✔✔the hotels strategy to maintain consistency of rates among
sales channels. usually enforced through contractual agreements between hotel
companies and online agencies, _______ _________ ________ prevent third party
agencies from offering better prices than customers could get if they contacted the hotel
directly.
✔✔switch company - ✔✔a firm that serves as an interpreter to make the programming
language of GDSs and hotel central reservations systems compatible.
_______________ __________ provide a seamless flow of room and price information
between reservation systems.
, ✔✔travel agency - ✔✔a business that helps consumers with travel planning, serving as
a link between consumers and travel suppliers. on the travel supplier side, _______
________ act as agents for airlines, cruise lines, railroads, bus lines, and rental car
firms as well as hotels and other lodging properties.
✔✔travel management company - ✔✔a giant chain of travel agencies that has
extensive buying power, enabling it to negotiate special rates and provide complete
travel services. examples of such companies include american express travel services,
maritz travel company, and carlson wagonlit travel.
✔✔in conjunction with - ✔✔______ __________ ________ business affiliates and
subgroups, such as exhibitors, that contribute to the overall value of the meeting. This
type of business, which is brought to a facility because of a convention, is also called
"auxiliary business"
✔✔incentive travel - ✔✔_______ ________ company are full time professional travel
houses that make arrangements for companies wishing to offer incentive trips. most
represent several different companies.
✔✔incentive trip - ✔✔a trip financed by a business as an employee incentive
✔✔lifetime value of the account - ✔✔the value or profits expected from a customer's
total future purchases. an association or corporation meeting planner who is a satisfied
customer and therefore books several meetings with a property over his or her lifetime
is more valuable than a one-time purchaser
✔✔meeting planner - ✔✔an employee who makes travel and other arrangements for
group meetings.
✔✔multiple association management firm - ✔✔A company that functions as the
executive and office staff for a number of associations.
✔✔pace reports - ✔✔Monthly booking and revenue reports used to assist hotels in
pricing and negotiating with group buyers.
✔✔smerf - ✔✔an acronym for the non-profit organization market segment, which is
made up of social, military, educational, religious, and fraternal groups
✔✔third party meeting management firm - ✔✔outside individuals or companies that
handle meeting planning for associations and corporations that hire them to help with
their meetings. services might include site selection, negotiations with hotels and other
suppliers of meeting products and services, and assisting in all phases of staging the
meeting itself.