MBA 703 ALL 2026 EXAM QUESTIONS AND
ANSWERS SURE A+
✔✔Cache - ✔✔•Temporary storage space used to speed computing tasks.
✔✔Dark/Deep Web - ✔✔•Internet content that cannot be indexed by search engines.
✔✔Server Farm - ✔✔•Network of computer servers running software to coordinate their
collective use
✔✔Colos (colocation facilities) - ✔✔▪Warehouse-sized facilities where telecom
companies come together to exchange traffic.
✔✔Search engine marketing (SEM) - ✔✔▪Designing, running and optimizing search-
engine ad campaigns.
✔✔Keyword advertising - ✔✔▪Advertisements targeted based on a user's query.
▫Advertisers bid on the keywords used to trigger the display of their ad.
✔✔Pay-per-click (PPC) - ✔✔Advertisers do not pay unless someone clicks
✔✔▫Maximum CPC (cost-per-click) an advertiser is willing to pay.
▫Advertisement's quality score. - ✔✔Top performing ads are measured by considering
the:
✔✔Quality score - ✔✔▫A broad measure of ad performance.
▫Formula: Ad Rank = Maximum CPC × Quality Score.
-based on CTR, relevance, assessment of user experience on landing page, history of
click performance for the keywords linked to the ad.
, ✔✔Click-through rate (CTR) - ✔✔▫Number of users who clicked an ad divided by the
number of times the ad was delivered.
✔✔Landing Page - ✔✔▫Web page displayed when a user clicks on an ad.
✔✔dynamic search ads - ✔✔▪Ads generated automatically based on the content of a
website.
✔✔Geotargeting - ✔✔Identifying a user's physical location for the purpose of delivering
tailored ads or other content.
✔✔IP address - ✔✔Value used to identify a device that is connected to the Internet.
✔✔global positioning systems (GPS) - ✔✔a network of satellites and supporting
technology used to identify device's location
✔✔deep linking - ✔✔a link that takes a user to a specific webpage or launches an app
and brings up a unique location rather than just launching the app).
✔✔Ad network - ✔✔▪Links advertisers to websites and other content providers willing to
host advertisements in exchange for payment.
✔✔Contextual advertising - ✔✔▪Based on Web site's content.
✔✔Content adjacency problems - ✔✔▫Situation where ads appear alongside text the
advertiser would like to avoid.
✔✔Display Networks - ✔✔This is another term for the collection of sites that Google
runs display (image) advertisements on
✔✔impressions. - ✔✔Most graphical display ads are sold according to_____________
✔✔(CPM) Cost per thousand impressions. - ✔✔Ad rates are quoted in ____________
✔✔Cost-per-action (CPA) - ✔✔▫ads pay whenever a user responds to an ad by
performing a specified activity such as signing up for a service, requesting material, or
making a purchase
✔✔Affiliate programs - ✔✔▪Program sponsors pay referring Web sites a percentage of
revenue earned from the referral.
✔✔Internet Advertising - ✔✔•IMAGE OR DISPLAY ADS
•RICH MEDIA ADS
•INTERSTITIALS
ANSWERS SURE A+
✔✔Cache - ✔✔•Temporary storage space used to speed computing tasks.
✔✔Dark/Deep Web - ✔✔•Internet content that cannot be indexed by search engines.
✔✔Server Farm - ✔✔•Network of computer servers running software to coordinate their
collective use
✔✔Colos (colocation facilities) - ✔✔▪Warehouse-sized facilities where telecom
companies come together to exchange traffic.
✔✔Search engine marketing (SEM) - ✔✔▪Designing, running and optimizing search-
engine ad campaigns.
✔✔Keyword advertising - ✔✔▪Advertisements targeted based on a user's query.
▫Advertisers bid on the keywords used to trigger the display of their ad.
✔✔Pay-per-click (PPC) - ✔✔Advertisers do not pay unless someone clicks
✔✔▫Maximum CPC (cost-per-click) an advertiser is willing to pay.
▫Advertisement's quality score. - ✔✔Top performing ads are measured by considering
the:
✔✔Quality score - ✔✔▫A broad measure of ad performance.
▫Formula: Ad Rank = Maximum CPC × Quality Score.
-based on CTR, relevance, assessment of user experience on landing page, history of
click performance for the keywords linked to the ad.
, ✔✔Click-through rate (CTR) - ✔✔▫Number of users who clicked an ad divided by the
number of times the ad was delivered.
✔✔Landing Page - ✔✔▫Web page displayed when a user clicks on an ad.
✔✔dynamic search ads - ✔✔▪Ads generated automatically based on the content of a
website.
✔✔Geotargeting - ✔✔Identifying a user's physical location for the purpose of delivering
tailored ads or other content.
✔✔IP address - ✔✔Value used to identify a device that is connected to the Internet.
✔✔global positioning systems (GPS) - ✔✔a network of satellites and supporting
technology used to identify device's location
✔✔deep linking - ✔✔a link that takes a user to a specific webpage or launches an app
and brings up a unique location rather than just launching the app).
✔✔Ad network - ✔✔▪Links advertisers to websites and other content providers willing to
host advertisements in exchange for payment.
✔✔Contextual advertising - ✔✔▪Based on Web site's content.
✔✔Content adjacency problems - ✔✔▫Situation where ads appear alongside text the
advertiser would like to avoid.
✔✔Display Networks - ✔✔This is another term for the collection of sites that Google
runs display (image) advertisements on
✔✔impressions. - ✔✔Most graphical display ads are sold according to_____________
✔✔(CPM) Cost per thousand impressions. - ✔✔Ad rates are quoted in ____________
✔✔Cost-per-action (CPA) - ✔✔▫ads pay whenever a user responds to an ad by
performing a specified activity such as signing up for a service, requesting material, or
making a purchase
✔✔Affiliate programs - ✔✔▪Program sponsors pay referring Web sites a percentage of
revenue earned from the referral.
✔✔Internet Advertising - ✔✔•IMAGE OR DISPLAY ADS
•RICH MEDIA ADS
•INTERSTITIALS
