What does it mean for a resource to be tangible? Intangible? Name the following:
plant and equipment, cash, reputation, culture
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Tangible: resources that be seen and touched (equipment, plant, cash)
Intangible: nonphysical resources (reputation and culture)
What is multipoint competition? What is mutual forbearance? How does the
Southwest/United example indicate that sometimes it is best to avoid the battle?
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, multipoint competition - firm faces the same rival in more than one market
mutual forbearance - when rivals do not act aggressively because each
recognizes that the other can retaliate in multiple markets
United announced to move into Southwest's main routes, so SW threatened
to move into United's. United backed down. The result was better
performance for both firms
business level strategies
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strategies that define how the company will compete in individual business
areas
Concentration strategy
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competing in one business
advantages: top executives can have hands-on contact with the business,
all employees focus on the primary business, its easy to manage
disadvantages: may be too focused when scanning the environment and
not see environmental changes coming from other industries . May not be
able to take advantage of synergies that more diverse competitors have
What is a blue ocean strategy? How does it relate to the baseball advice of Willie
Keeler?
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Blue ocean strategy - creating a new, untapped market rather than
competing with rivals in an existing market
Willie Keeler's quote, "Hit 'em where they ain't" means hit the baseball
where there are no outfielders rather than overwhelm them by hitting right
at them
production/operation fits
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same research and development, same production methods
too much growth can..
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make a firm more rigid and bureaucratic
lose focus
become hard to manage
What is a first-mover advantage? Was the Apple Newton an example of the
advantages of being a first mover? Can first-movers have disadvantages? What does
the evidence say about whether being a first-mover leads to success
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, First mover advantage exists when making the initial move into a market
allows a firm to establish a dominant position that other firms struggle to
overcome
No, Apple's Newton product was a financial disaster.
First movers can have the disadvantage of not being sure that customers
will embrace its offering
Evidence is mixed regarding whether being a first mover leads to success
Joint Venture
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a cooperative arrangement that involves two or more organizations each
contributing to the creation of a new entity - share decision making, control
of the operation, and any profits that the venture earns
growth
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expand a businesses' sales revenue by expanding one business or
expanding into new business areas
Managers can diversity stock holder risk by smoothing out cyclical ups and downs.....
but
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plant and equipment, cash, reputation, culture
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Tangible: resources that be seen and touched (equipment, plant, cash)
Intangible: nonphysical resources (reputation and culture)
What is multipoint competition? What is mutual forbearance? How does the
Southwest/United example indicate that sometimes it is best to avoid the battle?
Give this one a try later!
, multipoint competition - firm faces the same rival in more than one market
mutual forbearance - when rivals do not act aggressively because each
recognizes that the other can retaliate in multiple markets
United announced to move into Southwest's main routes, so SW threatened
to move into United's. United backed down. The result was better
performance for both firms
business level strategies
Give this one a try later!
strategies that define how the company will compete in individual business
areas
Concentration strategy
Give this one a try later!
competing in one business
advantages: top executives can have hands-on contact with the business,
all employees focus on the primary business, its easy to manage
disadvantages: may be too focused when scanning the environment and
not see environmental changes coming from other industries . May not be
able to take advantage of synergies that more diverse competitors have
What is a blue ocean strategy? How does it relate to the baseball advice of Willie
Keeler?
,Give this one a try later!
Blue ocean strategy - creating a new, untapped market rather than
competing with rivals in an existing market
Willie Keeler's quote, "Hit 'em where they ain't" means hit the baseball
where there are no outfielders rather than overwhelm them by hitting right
at them
production/operation fits
Give this one a try later!
same research and development, same production methods
too much growth can..
Give this one a try later!
make a firm more rigid and bureaucratic
lose focus
become hard to manage
What is a first-mover advantage? Was the Apple Newton an example of the
advantages of being a first mover? Can first-movers have disadvantages? What does
the evidence say about whether being a first-mover leads to success
Give this one a try later!
, First mover advantage exists when making the initial move into a market
allows a firm to establish a dominant position that other firms struggle to
overcome
No, Apple's Newton product was a financial disaster.
First movers can have the disadvantage of not being sure that customers
will embrace its offering
Evidence is mixed regarding whether being a first mover leads to success
Joint Venture
Give this one a try later!
a cooperative arrangement that involves two or more organizations each
contributing to the creation of a new entity - share decision making, control
of the operation, and any profits that the venture earns
growth
Give this one a try later!
expand a businesses' sales revenue by expanding one business or
expanding into new business areas
Managers can diversity stock holder risk by smoothing out cyclical ups and downs.....
but
Give this one a try later!
