What is horizontal integration?
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Pursuing a concentration strategy by acquiring or merging with a rival.
Related Diversification
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When a company moves into a new industry that has important similarities
with the firm's existing industry or industries.
Bricolage
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Using whatever materials and resources happen to be available as the
inputs into a creative process.
Resources
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Refer to what an organization owns.
Co-opetition
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A blending of competition and cooperation between two companies.
Ex)Merck and Roche are rivals in some markets, but the firms are working
together to develop tests to detect cancer and to promote a hepatitis
treatment.
What are the five primary activities?
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Inbound logistics, Operations, Marketing and Sales, Outbound logistics,
and service.
,What are the three factors that determine whether a firm will respond to a competitive
move?
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Awareness, Motivation, and Capability. Together, they determine the level
of competition tension that exists between rivals.
What approach to entering a new country does Swedish furniture seller IKEA use?
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FOOTHOLD! A small position that a company intentionally establishes
within a market in which it does not yet compete.
WHAT IS A DOG?
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Low market share units within slow-growing industries.
Flexibility
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, A supply chain's responsiveness to changes in customers' needs.
How are actions taken in the past by Ford used to illustrate both forward and
backward integration?
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Backward: In the early days of the automobile business, Ford Motor
Company created subsidiaries that provided key inputs to vehicles, such as
rubber, glass, and metal. This approach ensured that Ford would not be
hurt by suppliers holding out for higher prices or providing materials of
inferior quality.
Forward: Rental car agencies are able to insist on low prices for the
vehicles they buy from automakers because they purchase thousands of
cars. If one automaker stubbornly tries to charge high prices, a rental car
agency can simply buy cars from a more accommodating automaker. It is
perhaps not surprising that Ford purchased Hertz Corporation, the world's
biggest rental car agency. This ensured that Hertz would not drive too hard
of a bargain when buying Ford vehicles. Eleven years later, selling vehicles
to rental car companies had become less important to Ford and Ford was
struggling financially. The firm then reversed its forward vertical integration
strategy by selling Hertz.
T or F: A concentration strategy involves focusing on one industry.
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TRUE
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Pursuing a concentration strategy by acquiring or merging with a rival.
Related Diversification
Give this one a try later!
When a company moves into a new industry that has important similarities
with the firm's existing industry or industries.
Bricolage
,Give this one a try later!
Using whatever materials and resources happen to be available as the
inputs into a creative process.
Resources
Give this one a try later!
Refer to what an organization owns.
Co-opetition
Give this one a try later!
A blending of competition and cooperation between two companies.
Ex)Merck and Roche are rivals in some markets, but the firms are working
together to develop tests to detect cancer and to promote a hepatitis
treatment.
What are the five primary activities?
Give this one a try later!
Inbound logistics, Operations, Marketing and Sales, Outbound logistics,
and service.
,What are the three factors that determine whether a firm will respond to a competitive
move?
Give this one a try later!
Awareness, Motivation, and Capability. Together, they determine the level
of competition tension that exists between rivals.
What approach to entering a new country does Swedish furniture seller IKEA use?
Give this one a try later!
FOOTHOLD! A small position that a company intentionally establishes
within a market in which it does not yet compete.
WHAT IS A DOG?
Give this one a try later!
Low market share units within slow-growing industries.
Flexibility
Give this one a try later!
, A supply chain's responsiveness to changes in customers' needs.
How are actions taken in the past by Ford used to illustrate both forward and
backward integration?
Give this one a try later!
Backward: In the early days of the automobile business, Ford Motor
Company created subsidiaries that provided key inputs to vehicles, such as
rubber, glass, and metal. This approach ensured that Ford would not be
hurt by suppliers holding out for higher prices or providing materials of
inferior quality.
Forward: Rental car agencies are able to insist on low prices for the
vehicles they buy from automakers because they purchase thousands of
cars. If one automaker stubbornly tries to charge high prices, a rental car
agency can simply buy cars from a more accommodating automaker. It is
perhaps not surprising that Ford purchased Hertz Corporation, the world's
biggest rental car agency. This ensured that Hertz would not drive too hard
of a bargain when buying Ford vehicles. Eleven years later, selling vehicles
to rental car companies had become less important to Ford and Ford was
struggling financially. The firm then reversed its forward vertical integration
strategy by selling Hertz.
T or F: A concentration strategy involves focusing on one industry.
Give this one a try later!
TRUE
