Hospital Initiative, & the Code
Questions and Answers
1977 International consumer boycott - answerIn 1977, church groups organized an
international consumer boycott against the Nestle corporation for aggressive marketing
strategies used to promote its infant formula and formula products
1956 La Leche League - answerIn 1956, a group of seven young mothers from Franklin
Park, Illinois, USA founded La Leche League International (LLLI). Their goal was to
provide breastfeeding help and support to interested women. At the time, as
breastfeeding rates were quite low in the United States, this group supporting
breastfeeding was controversial.
1981 The Code - answerIn 1981, at a meeting of representatives of the World Health
Organization, the International Code of Marketing of Breastmilk Substitutes was
adopted.
1985 IBLCE - answer"The International Board of Lactation Consultant Examiners
(IBLCE) was founded in March 1985 using a $40,000 loan from La Leche League
International as start-up funding. IBLCE's founding was in response to the need for
standards in the emerging profession of lactation consulting."
IBLCE awarded its first credential in 1985.
IBLCE is a certification organization for International Board-Certified Lactation
Consultants (IBCLCs) with the following mission:
- To administer the IBCLC certification exam
- To award the credential to those who pass the exam
- To protect the public health, safety, and welfare through disciplinary procedures for
IBCLCs
1990 Innocenti Declaration - answerThe Innocenti Declaration on the Protection,
Promotion and Support of Breastfeeding was produced and adopted in August, 1990 at
a meeting in Florence, Italy.
The meeting was held in a historic building, the Spedale degli Innocenti, and thus the
name.
Four organizations sponsored the meeting: UNICEF, World Health Organization (WHO),
United States Agency for International Development (USAID), and the Swedish
International Development Authority (SIDA).
, The Innocenti Declaration was subsequently adopted by the World Health Assembly in
1992. It called for concrete actions for governments to take by 1995.
Operational targets included:
1) Appoint a national breastfeeding coordinator and establish a national breastfeeding
committee;
2) Ensure that all maternity facilities fully practice the Ten Steps to Successful
Breastfeeding;
3) Take action to implement the International Code of Marketing of Breastmilk
Substitutes (the Code); and
4) Enact legislation protecting the breastfeeding rights of working women.
1991 Baby-Friendly Hospital Initiative - answerThe World Health Organization and
UNICEF started the Baby-Friendly Hospital Initiative (BFHI) in 1991. Baby-Friendly is an
international designation of breastfeeding excellence awarded to maternity facilities
found to
1) be compliant with the Ten Steps to Successful Breastfeeding
2) be compliant with the International Code of Marketing of Breastmilk Substitutes (The
Code).
3) Pay fair market value for infant formula and formula products.
Each country has a group that runs the program for that country (still following the
international guidelines). For example, Baby-Friendly USA is the responsible
organization in the United States.
1991 World Alliance for Breastfeeding Action - answerThe World Alliance for
Breastfeeding Action (WABA) was formed in 1991 to generate public awareness and
support for breastfeeding.
The 5 core partners that guide and assist WABA to achieve its goals are:
1) Academy of Breastfeeding Medicine (ABM)
2) International Baby Food Action Network (IBFAN)
3) International Lactation Consultants Association (ILCA)
4) La Leche League International (LLLI)
5) Wellstart International.
Numerous other organizations support WABA. WABA has conducted numerous
campaigns to generate public awareness and support for breastfeeding including
coordinating World Breastfeeding Week that is held every year from August 1-August 7.
1994 Academy of Breastfeeding Medicine - answerThe Academy of Breastfeeding
Medicine (ABM), is a worldwide organization of medical doctors dedicated to the
promotion, protection, and support of breastfeeding and human lactation. Formed in
1994, the organization's mission is to unite members of the various medical specialties
with this common purpose.