APR 241 advertising test 1 || with Errorless Answers.
Marketing Communications correct answers The various efforts and tools companies use to
communicate with customers and prospects, including newspaper ads, event sponsorship,
publicity, telemarketing, digital ads, and coupons, to mention just a few.
Advertising correct answers A paid, mediated form of communication from an identifiable
source, designed to persuade the receiver to take some action, now or in the future. Advertising
is one type of marketing communications.
Consumer correct answers People who buy products and services for their own, or someone
else's personal use.
Public service announcements (PSAs) correct answers An advertisement serving the public
interest, often for a nonprofit organization carried by the media at no charge.
Media correct answers A plural form of medium, referring to communications vehicles paid to
present an advertisement to their target audience. Most often used to refer to radio and television
networks, and publications that carry news and advertising.
Word-of-mouth (WOM) advertising correct answers The passing of information, especially
product recommendations, in an informal, unpaid, person-to-person manner, rather than by
advertising or other forms of traditional marketing. communication medium, not advertising
medium
Mass Media correct answers Print or broadcast media that reach very large audiences. Mass
media include radio, television, newspapers, magazines, and billboards.
Goods correct answers Tangible products
Services correct answers A bundle of benefits that may or may not be physical, that are
temporary in nature, and that come from the completion of a task.
Product correct answers The particular goods or services a company sells.
Marketing correct answers An organizational function and a set of processes for creating,
communicating, and delivering value to customers and for managing customer relationships in
ways that benefit the organization and its stakeholders.
Marketing Mix correct answers Four elements, called the 4P's (product, price, place, and
promotion), that every company has the options of adding, subtracting, or modifying in order to
create a desired marketing strategy.
Marketing strategy correct answers The statement of how the company is going to accomplish its
marketing objectives.
, Advertising strategy correct answers The advertising objective declares what the advertiser
wants to achieve with respect to consumer awareness, attitude, and preference. Advertising
strategy describes how to get there. It consists of two substrategies: the creative strategy and the
media strategy.
Externalities correct answers Benefit or harm caused by the sale or consumption of products to
people who are not involved in the transaction and didn't pay for the product. (social costs)
Branding correct answers A marketing function that identifies products and their source and
differentiations them from all other products.
Preindustrial age correct answers Period of time between the beginning of written history and
roughly the start of the nineteenth century, during which the inventions of paper and the printing
press and increased literacy gave rise to the first forms of written advertising.
Industrial age correct answers The period of time from the mid-1700s through the end of World
War II when manufacturers were principally concerned with production.
Consumer packaged goods correct answers Everyday-use consumer products packaged by
manufacturers and sold through retail outlets. Generally these are goods such as food and
beverages, health and beauty care, cleaning products, and detergents that get used up and have to
be replaced frequently.
Product differentiation correct answers Manufacturers portraying their brands as different from
and better than similar competitive products through advertising, packaging, or physical product
differences.
Unique selling proposition correct answers The distinctive benefits that make a product different
than any other. The reason marketers believe consumers will buy a product even though it may
seem no different from many others just like it.
Market segmentation correct answers Strategy of identifying groups of people or organizations
with certain shared needs and characteristics within the broad markets for consumer or business
products and aggregating these groups into larger market segments according to their mutual
segments according to their mutual interests in the product's utility.
Positioning correct answers The association of a brand's features and benefits with a particular
set of customer needs, clearly differentiating it from the competition in the mind of the customer.
Postindustrial age correct answers Period of cataclysmic change, starting in about 1980, when
people first became truly aware of the sensitivity of the environment in which we live.
Demarketing correct answers Term coined during the energy shortage of the 1970s and 1980s
when advertising was used to slow the demand for products
Marketing Communications correct answers The various efforts and tools companies use to
communicate with customers and prospects, including newspaper ads, event sponsorship,
publicity, telemarketing, digital ads, and coupons, to mention just a few.
Advertising correct answers A paid, mediated form of communication from an identifiable
source, designed to persuade the receiver to take some action, now or in the future. Advertising
is one type of marketing communications.
Consumer correct answers People who buy products and services for their own, or someone
else's personal use.
Public service announcements (PSAs) correct answers An advertisement serving the public
interest, often for a nonprofit organization carried by the media at no charge.
Media correct answers A plural form of medium, referring to communications vehicles paid to
present an advertisement to their target audience. Most often used to refer to radio and television
networks, and publications that carry news and advertising.
Word-of-mouth (WOM) advertising correct answers The passing of information, especially
product recommendations, in an informal, unpaid, person-to-person manner, rather than by
advertising or other forms of traditional marketing. communication medium, not advertising
medium
Mass Media correct answers Print or broadcast media that reach very large audiences. Mass
media include radio, television, newspapers, magazines, and billboards.
Goods correct answers Tangible products
Services correct answers A bundle of benefits that may or may not be physical, that are
temporary in nature, and that come from the completion of a task.
Product correct answers The particular goods or services a company sells.
Marketing correct answers An organizational function and a set of processes for creating,
communicating, and delivering value to customers and for managing customer relationships in
ways that benefit the organization and its stakeholders.
Marketing Mix correct answers Four elements, called the 4P's (product, price, place, and
promotion), that every company has the options of adding, subtracting, or modifying in order to
create a desired marketing strategy.
Marketing strategy correct answers The statement of how the company is going to accomplish its
marketing objectives.
, Advertising strategy correct answers The advertising objective declares what the advertiser
wants to achieve with respect to consumer awareness, attitude, and preference. Advertising
strategy describes how to get there. It consists of two substrategies: the creative strategy and the
media strategy.
Externalities correct answers Benefit or harm caused by the sale or consumption of products to
people who are not involved in the transaction and didn't pay for the product. (social costs)
Branding correct answers A marketing function that identifies products and their source and
differentiations them from all other products.
Preindustrial age correct answers Period of time between the beginning of written history and
roughly the start of the nineteenth century, during which the inventions of paper and the printing
press and increased literacy gave rise to the first forms of written advertising.
Industrial age correct answers The period of time from the mid-1700s through the end of World
War II when manufacturers were principally concerned with production.
Consumer packaged goods correct answers Everyday-use consumer products packaged by
manufacturers and sold through retail outlets. Generally these are goods such as food and
beverages, health and beauty care, cleaning products, and detergents that get used up and have to
be replaced frequently.
Product differentiation correct answers Manufacturers portraying their brands as different from
and better than similar competitive products through advertising, packaging, or physical product
differences.
Unique selling proposition correct answers The distinctive benefits that make a product different
than any other. The reason marketers believe consumers will buy a product even though it may
seem no different from many others just like it.
Market segmentation correct answers Strategy of identifying groups of people or organizations
with certain shared needs and characteristics within the broad markets for consumer or business
products and aggregating these groups into larger market segments according to their mutual
segments according to their mutual interests in the product's utility.
Positioning correct answers The association of a brand's features and benefits with a particular
set of customer needs, clearly differentiating it from the competition in the mind of the customer.
Postindustrial age correct answers Period of cataclysmic change, starting in about 1980, when
people first became truly aware of the sensitivity of the environment in which we live.
Demarketing correct answers Term coined during the energy shortage of the 1970s and 1980s
when advertising was used to slow the demand for products
