APR 325 EXAM 1 || 100% CORRECT ANSWERS.
What is a social media audit? correct answers The process of reviewing your business' metrics to
assess growth, opportunities and what can be done to improve your social presence. To make
sure what you are doing is actually providing results
-to provide managers with a comprehensive "birds eye view" of what their brand is currently
doing across all digital/social media channels in which they participate
Why should you conduct a social media audit and how often? correct answers quarterly, so you'll
be able to easily track data for any new ventures
monthly-just as a glance
What questions would you ask in a social media audit? correct answers 1.What objectives do we
pursue? what is the purpose of these channels?
2.how does it fit into the rest of our marketing plan
3. Which do we use? Any others we might consider using? Any we might remove?
4.Who has the authority to post and or respond on each channel?
5. Are any policies in place?
What is an engagement metric? correct answers the pages viewed by users, the time they remain
on a website, the comments on a post, or the number of subscribers, in the case of websites or
blogs.
When you create content then boast it, what type of marketing activity would that be? correct
answers content marketing- ASK
What's the benefit of running a social media audit on a regular basis? correct answers to help you
review how your social media efforts track against your business goals.
What might you track for any consumer-generated content about your brand? correct answers
When you start use social media monitoring tools what should you do first? correct answers
When tracking your brand's advantages and/or weaknesses what should you look at? correct
answers preform a competitive analysis-
What sets digital media apart from other media channels? correct answers digital media is
transmitted as digital data,
What are the three key characteristics of digital media? correct answers opens, flexibility, and
low cost
What does "IFCS" stand for? correct answers Interactions first, channels second
If a company advertises a product category what type of landing page would you use? correct
answers
What is a social media audit? correct answers The process of reviewing your business' metrics to
assess growth, opportunities and what can be done to improve your social presence. To make
sure what you are doing is actually providing results
-to provide managers with a comprehensive "birds eye view" of what their brand is currently
doing across all digital/social media channels in which they participate
Why should you conduct a social media audit and how often? correct answers quarterly, so you'll
be able to easily track data for any new ventures
monthly-just as a glance
What questions would you ask in a social media audit? correct answers 1.What objectives do we
pursue? what is the purpose of these channels?
2.how does it fit into the rest of our marketing plan
3. Which do we use? Any others we might consider using? Any we might remove?
4.Who has the authority to post and or respond on each channel?
5. Are any policies in place?
What is an engagement metric? correct answers the pages viewed by users, the time they remain
on a website, the comments on a post, or the number of subscribers, in the case of websites or
blogs.
When you create content then boast it, what type of marketing activity would that be? correct
answers content marketing- ASK
What's the benefit of running a social media audit on a regular basis? correct answers to help you
review how your social media efforts track against your business goals.
What might you track for any consumer-generated content about your brand? correct answers
When you start use social media monitoring tools what should you do first? correct answers
When tracking your brand's advantages and/or weaknesses what should you look at? correct
answers preform a competitive analysis-
What sets digital media apart from other media channels? correct answers digital media is
transmitted as digital data,
What are the three key characteristics of digital media? correct answers opens, flexibility, and
low cost
What does "IFCS" stand for? correct answers Interactions first, channels second
If a company advertises a product category what type of landing page would you use? correct
answers
