APR 325 EXAM ONE - QUIZ QUESTIONS AND SOLUTIONS.
When talking about the impact on participants, what is an example that would represent a strong
impact? correct answers Personally recommending a book to a family member.
What do "ties" represent within a social network? correct answers Relationships between pairs of
people.
You just launched a new shoe brand. You've decided to send samples to popular YouTube stars.
This approach is referred to as: correct answers Hub Seeding
What does IFCS stand for? correct answers Interactions First, Channels Second
A social "pump" is referred to as: correct answers People who are highly, socially active.
Openness and flexibility is discussed. Flexibility refers to... correct answers Social media being a
multifaceted type of digital media, particularly in the sense that social interactions can take place
in many formats.
What are the 3 key characteristics of social media as defined in our lecture? correct answers
Interactivity, Openness and Flexibility, and Fast-Paced Flows of Information
Once objectives have been set and social interactions that match those objectives have been
considered, marketers should: correct answers Find channels that suit those interactions
What do "nodes" represent in social networks? correct answers People
Pick which example below best represents a narrowcasting information flow. correct answers
You invite your friend to lunch via a text message.
Understanding the context of a search (including available information about what, where, how,
and when of a particular search) hopes to understand what? correct answers
Relevance, Popularity, and User Behavior are all part of _____ ranking factors? correct answers
What are the 3 elements you need in place to build your strategy? correct answers Goals
Actions
Metrics
Social Media can affect what? correct answers Awareness
Engagement
Positive Attitudes
Advocacy
What allows you to segment an audience into groups to understand motivations and purchasing
habits. correct answers Buyer Persona
When talking about the impact on participants, what is an example that would represent a strong
impact? correct answers Personally recommending a book to a family member.
What do "ties" represent within a social network? correct answers Relationships between pairs of
people.
You just launched a new shoe brand. You've decided to send samples to popular YouTube stars.
This approach is referred to as: correct answers Hub Seeding
What does IFCS stand for? correct answers Interactions First, Channels Second
A social "pump" is referred to as: correct answers People who are highly, socially active.
Openness and flexibility is discussed. Flexibility refers to... correct answers Social media being a
multifaceted type of digital media, particularly in the sense that social interactions can take place
in many formats.
What are the 3 key characteristics of social media as defined in our lecture? correct answers
Interactivity, Openness and Flexibility, and Fast-Paced Flows of Information
Once objectives have been set and social interactions that match those objectives have been
considered, marketers should: correct answers Find channels that suit those interactions
What do "nodes" represent in social networks? correct answers People
Pick which example below best represents a narrowcasting information flow. correct answers
You invite your friend to lunch via a text message.
Understanding the context of a search (including available information about what, where, how,
and when of a particular search) hopes to understand what? correct answers
Relevance, Popularity, and User Behavior are all part of _____ ranking factors? correct answers
What are the 3 elements you need in place to build your strategy? correct answers Goals
Actions
Metrics
Social Media can affect what? correct answers Awareness
Engagement
Positive Attitudes
Advocacy
What allows you to segment an audience into groups to understand motivations and purchasing
habits. correct answers Buyer Persona
