APR 325 Final Quiz Questions Review || A+ Graded Already.
Justin has visited ESPN.com several times within the last house and almost daily within the last
three months. In terms of counting Justin as a user, all of the following statements are true,
except
A) Justin will be counted only once as a user although he accessed ESPN several times during
the last hour.
B) If Justine clears the cache of cookies on his computer, then the next time he logs into ESPN
he would be counted as a new user
C) If Justin clears the cache of cookies on his computer, then the next time he logs onto ESPN he
would be counted as a new user
D) Justin will be counted only once as a user regardless of how many times he accesses ESPN
from his computer correct answers C) If Justin clears the cache of cookies on his computer, then
the next time he logs onto ESPN he would be counted as a new user
Through website analytics, Angie can learn all of the following information about sessions on
her website, except
A) Which family member used a particular computer to access her site
B) The amount of time individuals spend on each page
C) The type of devices individuals were using, such as laptop, tablet, or mobile phone
D) They display as that was clicked on prior to arriving at Angie's site correct answers A) Which
family member used a particular computer to access her site
Amber's analytics tells her that last week her site had 3,000 sessions but only 2,500 users. What
explains this discrepancy?
A) Some users made multiple sessions
B) 500 users did not count because they did not enter the site from the homepage
C) The tracking code was not working on 500 users
D) 500 users bounced after only one pageview, so they did not count for a complete session
correct answers A) Some users made multiple sessions
Web analytics tracks the identity of a computer through
A) Looking up the identity of computer users from an NSA database up
B) The IP addresses from users' computers passing on person identifiable information about the
owner of the computer
C) Requiring all users to log in before browsing the site
D) Placing a cookie on each computer that visits the site correct answers D) Placing a cookie on
each computer that visits the site
Kay performance indicators that should be used by a retail website include the following, except
A) Conversion Rate
B) Sessions
C) Average Page Depth
D) Average Order Value correct answers C) Average Page Depth
, Danielle has a blog with her website and wants to evaluate the engagement of her readers. Her
blog posts usually take at least 4 minutes to read, and she wants to track the percentage of users
who read an entire blog post. She should set up a(n) ________ goal.
A) Time-On-Site
B) Destination
C) Event
D) Pages-Per-Session correct answers A) Time-On-Site
After setting up goals in web analytics, the __________ metric would track the percentage of
sessions that resulted in the intended action.
A) Destination Rate
B) Revenue
C) Conversion Rate
D) Revenue Per Session correct answers C) Conversion Rate
A "hit" is another term for a(n)
A) Pageview
B) Purchase
C) Site Session
D) Video View correct answers A) Pageview
The ________ is a measure of the amount of time individuals spent at a website.
A) Page Bounce Rate
B) Average Session Duration
C) Average Page Depth
4) Site Bounce Rate correct answers B) Average Session Duration
The percentage of all sessions that consist of only one pageview is the ________.
A) Exit Rate
B) Page Bounce Rate
C) Site Bounce Rate
D) Entrance Rate correct answers C) Site Bounce Rate
The gold standard in social media is to generate a large amount of traffic to a website from
A) Content created or shared by other social media users
B) Social media organic searches
C) Content created by the company
D) Advertising on a social media platform correct answers A) Content created or shared by other
social media users
Last-click attribution gives credit for a customer's action to
A) The most recent source that brought the individual to the point of action
B) All the sources that can be tracked through web analytics
C) The first source that can be tracked by web analytics
D) Only sources that have been coded with web analytics correct answers A) The most recent
source that brought the individual to the point of action
Justin has visited ESPN.com several times within the last house and almost daily within the last
three months. In terms of counting Justin as a user, all of the following statements are true,
except
A) Justin will be counted only once as a user although he accessed ESPN several times during
the last hour.
B) If Justine clears the cache of cookies on his computer, then the next time he logs into ESPN
he would be counted as a new user
C) If Justin clears the cache of cookies on his computer, then the next time he logs onto ESPN he
would be counted as a new user
D) Justin will be counted only once as a user regardless of how many times he accesses ESPN
from his computer correct answers C) If Justin clears the cache of cookies on his computer, then
the next time he logs onto ESPN he would be counted as a new user
Through website analytics, Angie can learn all of the following information about sessions on
her website, except
A) Which family member used a particular computer to access her site
B) The amount of time individuals spend on each page
C) The type of devices individuals were using, such as laptop, tablet, or mobile phone
D) They display as that was clicked on prior to arriving at Angie's site correct answers A) Which
family member used a particular computer to access her site
Amber's analytics tells her that last week her site had 3,000 sessions but only 2,500 users. What
explains this discrepancy?
A) Some users made multiple sessions
B) 500 users did not count because they did not enter the site from the homepage
C) The tracking code was not working on 500 users
D) 500 users bounced after only one pageview, so they did not count for a complete session
correct answers A) Some users made multiple sessions
Web analytics tracks the identity of a computer through
A) Looking up the identity of computer users from an NSA database up
B) The IP addresses from users' computers passing on person identifiable information about the
owner of the computer
C) Requiring all users to log in before browsing the site
D) Placing a cookie on each computer that visits the site correct answers D) Placing a cookie on
each computer that visits the site
Kay performance indicators that should be used by a retail website include the following, except
A) Conversion Rate
B) Sessions
C) Average Page Depth
D) Average Order Value correct answers C) Average Page Depth
, Danielle has a blog with her website and wants to evaluate the engagement of her readers. Her
blog posts usually take at least 4 minutes to read, and she wants to track the percentage of users
who read an entire blog post. She should set up a(n) ________ goal.
A) Time-On-Site
B) Destination
C) Event
D) Pages-Per-Session correct answers A) Time-On-Site
After setting up goals in web analytics, the __________ metric would track the percentage of
sessions that resulted in the intended action.
A) Destination Rate
B) Revenue
C) Conversion Rate
D) Revenue Per Session correct answers C) Conversion Rate
A "hit" is another term for a(n)
A) Pageview
B) Purchase
C) Site Session
D) Video View correct answers A) Pageview
The ________ is a measure of the amount of time individuals spent at a website.
A) Page Bounce Rate
B) Average Session Duration
C) Average Page Depth
4) Site Bounce Rate correct answers B) Average Session Duration
The percentage of all sessions that consist of only one pageview is the ________.
A) Exit Rate
B) Page Bounce Rate
C) Site Bounce Rate
D) Entrance Rate correct answers C) Site Bounce Rate
The gold standard in social media is to generate a large amount of traffic to a website from
A) Content created or shared by other social media users
B) Social media organic searches
C) Content created by the company
D) Advertising on a social media platform correct answers A) Content created or shared by other
social media users
Last-click attribution gives credit for a customer's action to
A) The most recent source that brought the individual to the point of action
B) All the sources that can be tracked through web analytics
C) The first source that can be tracked by web analytics
D) Only sources that have been coded with web analytics correct answers A) The most recent
source that brought the individual to the point of action
