APR 325 QUIZZES 1-5 || 100% ACCURATE ANSWERS.
What do "nodes" represent in social networks? correct answers people
What do "ties" represent within a social network? correct answers Relationships between pairs of
people/nodes
A social "pump" is referred to as: correct answers People who are highly, socially active
Once objectives have been set and social interactions that match those objectives have been
considered, marketers should: correct answers find channels that suit those interactions
You just launched a new shoe brand. You've decided to send samples to popular YouTube stars.
This approach is referred to as: correct answers hub seeding
Openness and flexibility is discussed. Flexibility refers to... correct answers multifaceted type of
digital media / social interactions that can take place in multiple formats
What does IFCS stand for as defined in our lecture? correct answers interactions first, channels
second
Pick which example below best represents a narrowcasting information flow. correct answers
You invite your friend to lunch via a text message
In the lecture, we talked about the impact on participants. Which of the following would
represent a strong impact. correct answers Personally recommending a book to a family member
What are the 3 key characteristics of social media as defined in our lecture? correct answers
social Interactivity, openness & flexibility, and fast-paced flows of information
What is the first stage of the Buyer's Journey or Sales Funnel? correct answers Awareness
The different types of SEO for a website ranking include; On-site, Off-site, Technical, Local, and
what? correct answers citations
What stage of the buyer's journey do you introduce Product Features, Demos, and Customer
Testimonials correct answers Decision
What are the 3 elements you need in place to build your strategy? correct answers Goals,
Actions, Metrics
Social Media can affect which of the following? correct answers Awareness, engagement,
positive attitudes, advocacy
Relevance, Popularity, and User Behavior are all part of _______ ranking factors? correct
answers SEO
What do "nodes" represent in social networks? correct answers people
What do "ties" represent within a social network? correct answers Relationships between pairs of
people/nodes
A social "pump" is referred to as: correct answers People who are highly, socially active
Once objectives have been set and social interactions that match those objectives have been
considered, marketers should: correct answers find channels that suit those interactions
You just launched a new shoe brand. You've decided to send samples to popular YouTube stars.
This approach is referred to as: correct answers hub seeding
Openness and flexibility is discussed. Flexibility refers to... correct answers multifaceted type of
digital media / social interactions that can take place in multiple formats
What does IFCS stand for as defined in our lecture? correct answers interactions first, channels
second
Pick which example below best represents a narrowcasting information flow. correct answers
You invite your friend to lunch via a text message
In the lecture, we talked about the impact on participants. Which of the following would
represent a strong impact. correct answers Personally recommending a book to a family member
What are the 3 key characteristics of social media as defined in our lecture? correct answers
social Interactivity, openness & flexibility, and fast-paced flows of information
What is the first stage of the Buyer's Journey or Sales Funnel? correct answers Awareness
The different types of SEO for a website ranking include; On-site, Off-site, Technical, Local, and
what? correct answers citations
What stage of the buyer's journey do you introduce Product Features, Demos, and Customer
Testimonials correct answers Decision
What are the 3 elements you need in place to build your strategy? correct answers Goals,
Actions, Metrics
Social Media can affect which of the following? correct answers Awareness, engagement,
positive attitudes, advocacy
Relevance, Popularity, and User Behavior are all part of _______ ranking factors? correct
answers SEO
