APR 422 Exam 1 || Solved Correctly.
Which of the following is not a medium? (sec 6)
Television
A laptop
Radio
Social correct answers A laptop
Which of the following does Nielsen's Commspoint not measure? (sec 6)
Media usage
Media influence
Media messaging
Media costs correct answers Media messaging
Which of the following is an example of paid media? (sec 4)
Your Facebook page
A brand's website
A television ad
A tweet about a particular brand correct answers A television ad
What was the main source of disruption for the media planner in the 20th century? (sec 3)
Three martini lunches
Ensuring that the advertiser's message was placed in front of the right eyeballs
The fragment of media choices
The introduction of social media correct answers The fragment of media choices
Which of the following is an example of owned media? (sec 4)
Your Facebook page
A brand's website
A television ad
A tweet about a particular brand correct answers A brand's website
Which of the following is an example of earned media? (sec 4)
Your Facebook page
A brand's website
A television ad
A tweet about a particular brand correct answers A tweet about a particular brand
It took telephone technology 75 years to find a place in 50 million American homes. How long
did it take Pokemon Go to be downloaded on 50 million smartphones? (sec 2)
35 years
19 years
38 years
19 days correct answers 19 days
The media landscape is changing faster than ever before in history (sec 2)
, True
False correct answers True
Which pair correctly represents push vs. pull media? (sec 2)
television: newspaper
Magazines: social media
Social media: search
Online video: television correct answers Magazines: social media
The difference between media planning and communications planning is: (sec 3)
Communications planning is about reaching the right audience at the right time with the right
message
Communications planning is the practice of pushing messages to consumers
Communications planning moves beyond simply reaching audiences and seeks to influence
people
The two are essentially the same thing, communications planning is merely a buzzword. correct
answers Communications planning moves beyond simply reaching audiences and seeks to
influence people
Communications Planning seeks to understand more about the consumer than just what media
they consume, which of the following is the least important thing for a communications planner
to learn: (sec 2)
Why a consumer is in the market for a particular product?
What stage in the consumer journey the consumer is in?
Which media they turn to at that stage in the journey?
The time of day people are they consuming media? correct answers The time of day people are
they consuming media?
Why is right audience, right place, right time no longer an effective way to approach media
planning? (sec 2)
Consumers are now their own creators and curators of content
Consumers are now enabled to find their own solutions to their needs
Consumers think advertising people are one step above car salesmen
All of the above correct answers All of the above
Once the target audience is established you need to begin to develop your campaign strategy.
Your strategy is framed by your campaign parameters. Which of the following is not part of the
campaign parameters? (sec 5)
The category you are competing within
The purchase cycle of the brand
How much your competitors are spending on advertising
Your campaign's tagline correct answers Your campaign's tagline
A working mother is an example of what: (sec 4)
Psychographic target description
Sociodemographic target description
Which of the following is not a medium? (sec 6)
Television
A laptop
Radio
Social correct answers A laptop
Which of the following does Nielsen's Commspoint not measure? (sec 6)
Media usage
Media influence
Media messaging
Media costs correct answers Media messaging
Which of the following is an example of paid media? (sec 4)
Your Facebook page
A brand's website
A television ad
A tweet about a particular brand correct answers A television ad
What was the main source of disruption for the media planner in the 20th century? (sec 3)
Three martini lunches
Ensuring that the advertiser's message was placed in front of the right eyeballs
The fragment of media choices
The introduction of social media correct answers The fragment of media choices
Which of the following is an example of owned media? (sec 4)
Your Facebook page
A brand's website
A television ad
A tweet about a particular brand correct answers A brand's website
Which of the following is an example of earned media? (sec 4)
Your Facebook page
A brand's website
A television ad
A tweet about a particular brand correct answers A tweet about a particular brand
It took telephone technology 75 years to find a place in 50 million American homes. How long
did it take Pokemon Go to be downloaded on 50 million smartphones? (sec 2)
35 years
19 years
38 years
19 days correct answers 19 days
The media landscape is changing faster than ever before in history (sec 2)
, True
False correct answers True
Which pair correctly represents push vs. pull media? (sec 2)
television: newspaper
Magazines: social media
Social media: search
Online video: television correct answers Magazines: social media
The difference between media planning and communications planning is: (sec 3)
Communications planning is about reaching the right audience at the right time with the right
message
Communications planning is the practice of pushing messages to consumers
Communications planning moves beyond simply reaching audiences and seeks to influence
people
The two are essentially the same thing, communications planning is merely a buzzword. correct
answers Communications planning moves beyond simply reaching audiences and seeks to
influence people
Communications Planning seeks to understand more about the consumer than just what media
they consume, which of the following is the least important thing for a communications planner
to learn: (sec 2)
Why a consumer is in the market for a particular product?
What stage in the consumer journey the consumer is in?
Which media they turn to at that stage in the journey?
The time of day people are they consuming media? correct answers The time of day people are
they consuming media?
Why is right audience, right place, right time no longer an effective way to approach media
planning? (sec 2)
Consumers are now their own creators and curators of content
Consumers are now enabled to find their own solutions to their needs
Consumers think advertising people are one step above car salesmen
All of the above correct answers All of the above
Once the target audience is established you need to begin to develop your campaign strategy.
Your strategy is framed by your campaign parameters. Which of the following is not part of the
campaign parameters? (sec 5)
The category you are competing within
The purchase cycle of the brand
How much your competitors are spending on advertising
Your campaign's tagline correct answers Your campaign's tagline
A working mother is an example of what: (sec 4)
Psychographic target description
Sociodemographic target description
