APR 439 Exam || Graded A+ Already.
Brand correct answers - A distinct product, service, business or organization
- The promise, the idea and the expectations that reside in a consumer's mind about that product,
service, business or organization.
Branding correct answers - The cultivation of an emotional connection between a distinct
product, service or organization and consumers.
- The process by which a company, a product name or an image becomes synonymous with a set
of values, aspirations or states.
Brand Identity correct answers ◦Is the visual and verbal expression of the brand
◦Supports, expresses, communicates, synthesizes and visualizes the brand
◦Shortest form of communication available
◦A logo is ONLY one example of brand expression
◦A wordmark is another, a tagline is another...
The brain acknowledges and remembers information in the following order: correct answers
Shapes, Colors, Content
2700 BC correct answers - Livestock branding has been going on for at least 4,700 years, and
likely longer.
- Branding is most commonly used to denote property.
1300 BC correct answers Potter's marks are used on pottery
105 AD, China correct answers Paper is invented
1200s, England correct answers England requires bread makers, goldsmiths, and silversmiths to
mark their goods
1448, Germany correct answers Gutenberg's printing press
1625, England correct answers 1st ad appears in newspaper (1st modern mass medium)
1600s correct answers criminals were branded
1704, America correct answers - First known newspaper ad in America
- Various actual brands from Texas
Mid 1700s- Early 1800s correct answers Industrial Revolution
◦Mass production
◦Need to distinguish products in same category
◦Early forms of visual identity systems
Early 1800s correct answers Tobacco and Patented Medicines begin branding
, Late 1860s correct answers - People bought from actual cracker barrels
- Tobacco companies start putting names ON the barrels
- The beginning of widespread product packaging/promotion
- Folding box is invented (cereal and cracker markets flourishes)
-Small quantity and info on package
1.Role of brand name, brandmark (logo), label, package and advertising
2.Plus rising literacy
3.Plus mass media and inventions (typewriters/photography)
= BRANDING EXPLOSION!
Early 20th Century correct answers 1st 20 years graphic design, advertising, Americans were
prosperous
1920s correct answers Radio
- The first paid radio commercial aired in 1922 on WEAF in New York, advertising a new
apartment complex in the area.
1929-1933 correct answers •Relatively new packaged cereal market.
•Post reined in expenses and cut back on advertising.
•Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed
its new cereal, Rice Krispies.
•(Snap, Crackle, and Pop first appeared in the 1930s.)
•By 1933, even as the economy cratered, Kellogg's profits had risen almost 30% and it had
become what it remains today: the cereal industry's dominant player.
1950s-1960s correct answers The Birth of Modern Branding
1980s-1980s correct answers - By the seventies, the difference between a product and brand was
already common understanding.
- 1972 Jack Trout introduced a new concept that would change marketing and branding for ever:
Positioning
1990s correct answers • Early brand use of internet ...
• Marketing teams went global
• Mega brands growing ever more mega.
2000s correct answers Average # of brands in supermarkets went from 20,000 in 1990 to 32,000
in 2002.
2010s correct answers The rise of the personal brand
- social media
7 brand identity ideals correct answers 1. vision
2. meaning
Brand correct answers - A distinct product, service, business or organization
- The promise, the idea and the expectations that reside in a consumer's mind about that product,
service, business or organization.
Branding correct answers - The cultivation of an emotional connection between a distinct
product, service or organization and consumers.
- The process by which a company, a product name or an image becomes synonymous with a set
of values, aspirations or states.
Brand Identity correct answers ◦Is the visual and verbal expression of the brand
◦Supports, expresses, communicates, synthesizes and visualizes the brand
◦Shortest form of communication available
◦A logo is ONLY one example of brand expression
◦A wordmark is another, a tagline is another...
The brain acknowledges and remembers information in the following order: correct answers
Shapes, Colors, Content
2700 BC correct answers - Livestock branding has been going on for at least 4,700 years, and
likely longer.
- Branding is most commonly used to denote property.
1300 BC correct answers Potter's marks are used on pottery
105 AD, China correct answers Paper is invented
1200s, England correct answers England requires bread makers, goldsmiths, and silversmiths to
mark their goods
1448, Germany correct answers Gutenberg's printing press
1625, England correct answers 1st ad appears in newspaper (1st modern mass medium)
1600s correct answers criminals were branded
1704, America correct answers - First known newspaper ad in America
- Various actual brands from Texas
Mid 1700s- Early 1800s correct answers Industrial Revolution
◦Mass production
◦Need to distinguish products in same category
◦Early forms of visual identity systems
Early 1800s correct answers Tobacco and Patented Medicines begin branding
, Late 1860s correct answers - People bought from actual cracker barrels
- Tobacco companies start putting names ON the barrels
- The beginning of widespread product packaging/promotion
- Folding box is invented (cereal and cracker markets flourishes)
-Small quantity and info on package
1.Role of brand name, brandmark (logo), label, package and advertising
2.Plus rising literacy
3.Plus mass media and inventions (typewriters/photography)
= BRANDING EXPLOSION!
Early 20th Century correct answers 1st 20 years graphic design, advertising, Americans were
prosperous
1920s correct answers Radio
- The first paid radio commercial aired in 1922 on WEAF in New York, advertising a new
apartment complex in the area.
1929-1933 correct answers •Relatively new packaged cereal market.
•Post reined in expenses and cut back on advertising.
•Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed
its new cereal, Rice Krispies.
•(Snap, Crackle, and Pop first appeared in the 1930s.)
•By 1933, even as the economy cratered, Kellogg's profits had risen almost 30% and it had
become what it remains today: the cereal industry's dominant player.
1950s-1960s correct answers The Birth of Modern Branding
1980s-1980s correct answers - By the seventies, the difference between a product and brand was
already common understanding.
- 1972 Jack Trout introduced a new concept that would change marketing and branding for ever:
Positioning
1990s correct answers • Early brand use of internet ...
• Marketing teams went global
• Mega brands growing ever more mega.
2000s correct answers Average # of brands in supermarkets went from 20,000 in 1990 to 32,000
in 2002.
2010s correct answers The rise of the personal brand
- social media
7 brand identity ideals correct answers 1. vision
2. meaning
