MKT 325 Exam Study Guide || A+ Guaranteed.
What is the language used to connect performance across all digital marketing initiatives? correct
answers Digital Marketing Analytics
What role specializes in digital marketing analytics? correct answers Digital marketing analyst
True or False: Digital media provides marketers with more data than does analog media. correct
answers True
According to this chapter, what is the core objective of marketing? correct answers Creating
value to meet consumers' needs
True or False: The creation of value through the marketing mix (product, place, price, and
promotion) has evolved from the analog age to the digital age. correct answers True
True or False: A marketer wanting to launch a marketing initiative that can be precisely
measured should pursue analog promotions rather than digital promotions. correct answers False
What marketing technology tool provides a robust database with potential and existing customer
information? correct answers CRM
True or False: A data warehouse stores unstructured data correct answers False
How do databases relate to data tables? correct answers A database is made up of multiple data
tables
True or False: A collection of 1,000 images is considered structured data. correct answers False
True or False: There is a widely accepted definition of what levels of data velocity, volume,
variability, and veracity constitute big data. correct answers False
What type of report is automated and highlights data abnormalities? correct answers Alerts
What type of report is designed for reporting to executive leadership? correct answers Dashboard
True or False: A data engineer obtains business buy-in for digital marketing analytics budgets
and resources. correct answers False
Which is foundational to all other essential data analyst technical skills? correct answers Data
Literacy
True or False: Total consumer new data creation is decreasing each year. correct answers False
What is the difference between a consumer and a customer? correct answers A consumer is an
individual who uses a product and a customer is an individual who purchased a product
, True or False: Public social posts by individuals contribute variables to consumer data. correct
answers True
What apps can be used to see the amount of time spent on all your installed smartphone apps?
correct answers Screen time monitoring apps
True or False: Smartphone apps can only access your GPS location when you are actively using
map navigation within an app. correct answers False
True or False: The only website collecting data as you navigate a website is the website you are
navigating. correct answers False
True or False: Data amassed in targeting profiles on each consumer enables Google to connect
an individual consumer with highly targeted ads. correct answers True
True or False: Data privacy and protections are the responsibility of the government, not a
business. correct answers False
What data privacy policy in the United States had a similar scope of regulations as GDPR in
Europe? correct answers California Consumer Privacy Act (CCPA)
What are the stages of the McKinsey Consumer Decision Journey model? correct answers
trigger, initial consideration set, active evaluation, moment of purchase, post-purchase
experience, loyalty loop
Robin takes home her newly purchased drone and tries it out in a nearby park. What stage of the
McKinsey Consumer Decision Journey model is Robin in? correct answers Post-Purchase
Experience
Sam searches online and compares reviews for various restaurants in his area. What stage of the
McKinsey Consumer Decision Journey model is Sam in? correct answers Active Evaluation
Becky recently purchased a non-slip mat for her bathroom. What is a possible trigger for her
purchase? correct answers Her son slipped and fell in the shower
True or False: Consumer segmentation can include one consumer per segment when using digital
technologies. correct answers True
True or False: A persona builds on a target market segment to humanize the segment for more
effective marketing. correct answers True
Consumer behavior in a banking role is really around __________ clients that you are helping
and winning business from. correct answers External
What is the language used to connect performance across all digital marketing initiatives? correct
answers Digital Marketing Analytics
What role specializes in digital marketing analytics? correct answers Digital marketing analyst
True or False: Digital media provides marketers with more data than does analog media. correct
answers True
According to this chapter, what is the core objective of marketing? correct answers Creating
value to meet consumers' needs
True or False: The creation of value through the marketing mix (product, place, price, and
promotion) has evolved from the analog age to the digital age. correct answers True
True or False: A marketer wanting to launch a marketing initiative that can be precisely
measured should pursue analog promotions rather than digital promotions. correct answers False
What marketing technology tool provides a robust database with potential and existing customer
information? correct answers CRM
True or False: A data warehouse stores unstructured data correct answers False
How do databases relate to data tables? correct answers A database is made up of multiple data
tables
True or False: A collection of 1,000 images is considered structured data. correct answers False
True or False: There is a widely accepted definition of what levels of data velocity, volume,
variability, and veracity constitute big data. correct answers False
What type of report is automated and highlights data abnormalities? correct answers Alerts
What type of report is designed for reporting to executive leadership? correct answers Dashboard
True or False: A data engineer obtains business buy-in for digital marketing analytics budgets
and resources. correct answers False
Which is foundational to all other essential data analyst technical skills? correct answers Data
Literacy
True or False: Total consumer new data creation is decreasing each year. correct answers False
What is the difference between a consumer and a customer? correct answers A consumer is an
individual who uses a product and a customer is an individual who purchased a product
, True or False: Public social posts by individuals contribute variables to consumer data. correct
answers True
What apps can be used to see the amount of time spent on all your installed smartphone apps?
correct answers Screen time monitoring apps
True or False: Smartphone apps can only access your GPS location when you are actively using
map navigation within an app. correct answers False
True or False: The only website collecting data as you navigate a website is the website you are
navigating. correct answers False
True or False: Data amassed in targeting profiles on each consumer enables Google to connect
an individual consumer with highly targeted ads. correct answers True
True or False: Data privacy and protections are the responsibility of the government, not a
business. correct answers False
What data privacy policy in the United States had a similar scope of regulations as GDPR in
Europe? correct answers California Consumer Privacy Act (CCPA)
What are the stages of the McKinsey Consumer Decision Journey model? correct answers
trigger, initial consideration set, active evaluation, moment of purchase, post-purchase
experience, loyalty loop
Robin takes home her newly purchased drone and tries it out in a nearby park. What stage of the
McKinsey Consumer Decision Journey model is Robin in? correct answers Post-Purchase
Experience
Sam searches online and compares reviews for various restaurants in his area. What stage of the
McKinsey Consumer Decision Journey model is Sam in? correct answers Active Evaluation
Becky recently purchased a non-slip mat for her bathroom. What is a possible trigger for her
purchase? correct answers Her son slipped and fell in the shower
True or False: Consumer segmentation can include one consumer per segment when using digital
technologies. correct answers True
True or False: A persona builds on a target market segment to humanize the segment for more
effective marketing. correct answers True
Consumer behavior in a banking role is really around __________ clients that you are helping
and winning business from. correct answers External
