MKT 325 || 100% Exact Answers.
Consumers may evaluate the amount of effort needed to make a particular choice then tailor the
amount of cognitive effort needed to get the job done. This approach most closely aligns with
which of these perspectives? correct answers Constructive processing
Juanita is trying to lose a few pounds so she can fit into her favorite dress. If she tells herself that
eating a candy bar will add at least one pound to her weight, she is engaging in _______. correct
answers counteractive construal
Luke wants to treat Jessie to an expensive ghost tour and mystery dinner theatre with an all-you-
can-eat buffet on Saturday evening. In anticipation of the large expenditure, he intends to pack
his lunch on Monday, Wednesday, and Friday and forego lunch on Tuesday and Thursday. What
has Luke created in anticipation of the dinner and expenditure? correct answers Mental budget
Purchase momentum occurs when our initial impulse purchases ________ the likelihood that we
will ________. correct answers increase; buy more
Peyton decides to start a weight loss program and eat a healthier diet. In order to avoid eating in-
between-meal snacks, he often inflates the number of calories in a snack to help him resist
temptation. In these instances, Peyton is engaging in _______. correct answers counteractive
construal
Under conditions of high cognitive involvement, consumers tend to weigh carefully the pros and
cons of different options. The _____________________ enable(s) a product to make up for its
shortcomings on one dimension by excelling on another. correct answers compensatory rule
Mbuto recently decided to purchase a car while attending school in the United States. His
primary decision-criteria is vehicle dependability. However, fuel efficiency and the cost of
vehicle insurance are also important to him. He is using the ___________ to drive his choice.
correct answers lexicographic rule
What is the first step in the consumer decision making process? correct answers Problem
recognition
A comparison shopping website such as Bizrate.com is a good example of a(n)
_______________. correct answers cybermediary
A _______is considered successful when a marketer persuades consumers to buy or use a
product outside of its given category, such as eating bacon as a dessert topping correct answers
positioning strategy
Conservatives who faithfully tune into Fox News will view reporting that confirms their beliefs,
while liberals who get their news from MSNBC get the same assurances. This is an example of a
__________. correct answers filter bubble
, Financial planning offers many consumer choices and requires a great deal of thinking, planning,
researching, and careful decision making. Marketers use the term _______ to refer to this type of
decision making. correct answers rational perspective
LeMarcus wanted to buy a Coca-Cola product but the convenience store only stocked Pepsi
products. While Pepsi was not his first choice, it was good enough for now. LeMarcus is
exhibiting __________ behavior. correct answers bounded rationality
_________ are mental rules-of-thumb that often guide consumption choices. correct answers
Heuristics
_______ means a pattern of repeat purchasing behavior that involves ________ decision to
continue buying the same brand. correct answers Brand loyalty; a conscious
While grocery shopping, Luisa passes an end cap with ketchup and suddenly realizes that she has
little left at home. She grabs a bottle of Heinz to replace the same brand that she has at home. At
what level of involvement is Luisa using in making her decision? correct answers Inertia
Laura shops exclusively at big department stores. She believes that if she ever has an issue with
an item that she buys, the return policies are most lenient at large department stores. She also
thinks that larger stores offer better prices than smaller stores. Which term applies to Laura's
shortcut to decision making? correct answers Heuristics
When product information is incomplete, consumers often make their judgments based on beliefs
about ________, or associations among events that may or may not actually influence one
another. correct answers covariation
Jill's father told her he would give her $2,500 at the end of the semester if she made all "As" in
her five courses. However, for each grade below an "A" he would subtract $500. Jill made all
"As" for the first time. She is exhibiting ____________. correct answers loss aversion
When a consumer's choice depends on how a specific idea is presented, it is an example of
__________. correct answers framing
Micah went to the movie theater with some friends. He quickly realized that he was not going to
like the movie. However, since he'd already bought the ticket, he decided to stay and watch the
entire movie. Micah is exhibiting _____________. correct answers sunk-cost fallacy
Consumer research revealed that study participants evaluated products less harshly when
standing on a carpeted versus a tiled floor. Other research showed that when a product is scented,
consumers are more likely to remember other attributes about the product after they encounter it.
These are examples of ________. correct answers context effects
A prime is a stimulus that encourages people to focus on some specific aspect of their lives such
as their financial well-being or the environment. Which of the following is NOT an example of a
prime or a study of prime-related behavior? correct answers Richard made certain assumptions
Consumers may evaluate the amount of effort needed to make a particular choice then tailor the
amount of cognitive effort needed to get the job done. This approach most closely aligns with
which of these perspectives? correct answers Constructive processing
Juanita is trying to lose a few pounds so she can fit into her favorite dress. If she tells herself that
eating a candy bar will add at least one pound to her weight, she is engaging in _______. correct
answers counteractive construal
Luke wants to treat Jessie to an expensive ghost tour and mystery dinner theatre with an all-you-
can-eat buffet on Saturday evening. In anticipation of the large expenditure, he intends to pack
his lunch on Monday, Wednesday, and Friday and forego lunch on Tuesday and Thursday. What
has Luke created in anticipation of the dinner and expenditure? correct answers Mental budget
Purchase momentum occurs when our initial impulse purchases ________ the likelihood that we
will ________. correct answers increase; buy more
Peyton decides to start a weight loss program and eat a healthier diet. In order to avoid eating in-
between-meal snacks, he often inflates the number of calories in a snack to help him resist
temptation. In these instances, Peyton is engaging in _______. correct answers counteractive
construal
Under conditions of high cognitive involvement, consumers tend to weigh carefully the pros and
cons of different options. The _____________________ enable(s) a product to make up for its
shortcomings on one dimension by excelling on another. correct answers compensatory rule
Mbuto recently decided to purchase a car while attending school in the United States. His
primary decision-criteria is vehicle dependability. However, fuel efficiency and the cost of
vehicle insurance are also important to him. He is using the ___________ to drive his choice.
correct answers lexicographic rule
What is the first step in the consumer decision making process? correct answers Problem
recognition
A comparison shopping website such as Bizrate.com is a good example of a(n)
_______________. correct answers cybermediary
A _______is considered successful when a marketer persuades consumers to buy or use a
product outside of its given category, such as eating bacon as a dessert topping correct answers
positioning strategy
Conservatives who faithfully tune into Fox News will view reporting that confirms their beliefs,
while liberals who get their news from MSNBC get the same assurances. This is an example of a
__________. correct answers filter bubble
, Financial planning offers many consumer choices and requires a great deal of thinking, planning,
researching, and careful decision making. Marketers use the term _______ to refer to this type of
decision making. correct answers rational perspective
LeMarcus wanted to buy a Coca-Cola product but the convenience store only stocked Pepsi
products. While Pepsi was not his first choice, it was good enough for now. LeMarcus is
exhibiting __________ behavior. correct answers bounded rationality
_________ are mental rules-of-thumb that often guide consumption choices. correct answers
Heuristics
_______ means a pattern of repeat purchasing behavior that involves ________ decision to
continue buying the same brand. correct answers Brand loyalty; a conscious
While grocery shopping, Luisa passes an end cap with ketchup and suddenly realizes that she has
little left at home. She grabs a bottle of Heinz to replace the same brand that she has at home. At
what level of involvement is Luisa using in making her decision? correct answers Inertia
Laura shops exclusively at big department stores. She believes that if she ever has an issue with
an item that she buys, the return policies are most lenient at large department stores. She also
thinks that larger stores offer better prices than smaller stores. Which term applies to Laura's
shortcut to decision making? correct answers Heuristics
When product information is incomplete, consumers often make their judgments based on beliefs
about ________, or associations among events that may or may not actually influence one
another. correct answers covariation
Jill's father told her he would give her $2,500 at the end of the semester if she made all "As" in
her five courses. However, for each grade below an "A" he would subtract $500. Jill made all
"As" for the first time. She is exhibiting ____________. correct answers loss aversion
When a consumer's choice depends on how a specific idea is presented, it is an example of
__________. correct answers framing
Micah went to the movie theater with some friends. He quickly realized that he was not going to
like the movie. However, since he'd already bought the ticket, he decided to stay and watch the
entire movie. Micah is exhibiting _____________. correct answers sunk-cost fallacy
Consumer research revealed that study participants evaluated products less harshly when
standing on a carpeted versus a tiled floor. Other research showed that when a product is scented,
consumers are more likely to remember other attributes about the product after they encounter it.
These are examples of ________. correct answers context effects
A prime is a stimulus that encourages people to focus on some specific aspect of their lives such
as their financial well-being or the environment. Which of the following is NOT an example of a
prime or a study of prime-related behavior? correct answers Richard made certain assumptions
