GB 350 2 (CASCIO - OLE MISS) ACTUAL
EXAM PAPER 2026 QUESTIONS WITH
ANSWERS GRADED A+
◍ production philosophy.
Answer: focused on internal capabilities of the firm in stead of the desires
and needs of the marketplace
◍ sales philosphy.
Answer: focused on aggressive sales techniques and the belief that high
sales result in high profit
◍ Global vision.
Answer: recognizing and reacting to international marketing opportunities
◍ market philosophy.
Answer: focused on satisfying customer wants and needs while meeting
organizational objectives
◍ societal marketing philosophy.
Answer: focused on satisfying customer wants and needs while enhancing
individual and societal well-being
◍ production-orientation.
Answer: can survive in competition is weak and demand>supplynot
typically viable long-term
◍ Top 5 import partners 2019.
Answer: chinacanadamexicojapangermany
◍ Top 5 export partners 2019.
Answer: mexicocandachinajapangermany
◍ sales-orientation.
, Answer: short-term exchanges will be sufficient for long-term
successprimary tool for exchanging value is promotionusing persuasion to
create a need when the market/need doesn't existalso not focused on
long-term, mutually beneficial customer relationships
◍ Culture.
Answer: "the collective programming of the mind distinguishing the
members of one group or category of people from others"
◍ Ethnocentrism.
Answer: viewing outside others and their cultural traditions through the lens
of our own culture
◍ market orientation.
Answer: achieving long-term goals by optimizing customer relationships
beyond first-time exchange
◍ market orientation - adoption.
Answer: "onboarding" new customers by education them about how to use
the product/service; offering an easy return process for dissatisfied
customers
◍ market orientation - retention.
Answer: delivering such a great experience that the customer comes back
when the need arises again; making it easy to come back
◍ market orientation - expansion.
Answer: offering other products/services that existing customers might need
◍ Tariff.
Answer: tax on particular class of product or service to protect domestic
competition
◍ market orientation - advocacy.
Answer: having a mechanism in place that allows happy customers to sing
your praises (e.g., reviews)
◍ Absolute quota.
, Answer: maximum number of products that can be imported in a given time
period
◍ Tariff rate quota.
Answer: maximum number of products that can be imported at a reduced
tariff
◍ Embargo.
Answer: ban on product/service trade activity with another country
◍ US economic factors and natural resources.
Answer: large land mass not bordered by hostile governments expansive
coastline, farmland, water, coal, oil and gas, people
◍ Five methods of entering the global marketplace.
Answer: exportinglicensingcontract manufacturingjoint venturedirect
investment
◍ Exporting.
Answer: offers the lowest risk primarily because the company does not
assume the cost of operating in another country
◍ Licensing.
Answer: agreements that give people/organizations in other countries the
right to use a domestic companies resources to do business or operate under
a domestic business model ex. Chick Fil A
◍ societal marketing orientation.
Answer: have a hard time justifying premium prices as well as meeting
customers expectations
◍ strategic planning.
Answer: creating and maintaining a fit between the organization's objectives
and resources and the evolving market opportunities
◍ Contract manufacturing.
Answer: involves outsourcing production of a domestic product to an
independent international business ex. H&M
EXAM PAPER 2026 QUESTIONS WITH
ANSWERS GRADED A+
◍ production philosophy.
Answer: focused on internal capabilities of the firm in stead of the desires
and needs of the marketplace
◍ sales philosphy.
Answer: focused on aggressive sales techniques and the belief that high
sales result in high profit
◍ Global vision.
Answer: recognizing and reacting to international marketing opportunities
◍ market philosophy.
Answer: focused on satisfying customer wants and needs while meeting
organizational objectives
◍ societal marketing philosophy.
Answer: focused on satisfying customer wants and needs while enhancing
individual and societal well-being
◍ production-orientation.
Answer: can survive in competition is weak and demand>supplynot
typically viable long-term
◍ Top 5 import partners 2019.
Answer: chinacanadamexicojapangermany
◍ Top 5 export partners 2019.
Answer: mexicocandachinajapangermany
◍ sales-orientation.
, Answer: short-term exchanges will be sufficient for long-term
successprimary tool for exchanging value is promotionusing persuasion to
create a need when the market/need doesn't existalso not focused on
long-term, mutually beneficial customer relationships
◍ Culture.
Answer: "the collective programming of the mind distinguishing the
members of one group or category of people from others"
◍ Ethnocentrism.
Answer: viewing outside others and their cultural traditions through the lens
of our own culture
◍ market orientation.
Answer: achieving long-term goals by optimizing customer relationships
beyond first-time exchange
◍ market orientation - adoption.
Answer: "onboarding" new customers by education them about how to use
the product/service; offering an easy return process for dissatisfied
customers
◍ market orientation - retention.
Answer: delivering such a great experience that the customer comes back
when the need arises again; making it easy to come back
◍ market orientation - expansion.
Answer: offering other products/services that existing customers might need
◍ Tariff.
Answer: tax on particular class of product or service to protect domestic
competition
◍ market orientation - advocacy.
Answer: having a mechanism in place that allows happy customers to sing
your praises (e.g., reviews)
◍ Absolute quota.
, Answer: maximum number of products that can be imported in a given time
period
◍ Tariff rate quota.
Answer: maximum number of products that can be imported at a reduced
tariff
◍ Embargo.
Answer: ban on product/service trade activity with another country
◍ US economic factors and natural resources.
Answer: large land mass not bordered by hostile governments expansive
coastline, farmland, water, coal, oil and gas, people
◍ Five methods of entering the global marketplace.
Answer: exportinglicensingcontract manufacturingjoint venturedirect
investment
◍ Exporting.
Answer: offers the lowest risk primarily because the company does not
assume the cost of operating in another country
◍ Licensing.
Answer: agreements that give people/organizations in other countries the
right to use a domestic companies resources to do business or operate under
a domestic business model ex. Chick Fil A
◍ societal marketing orientation.
Answer: have a hard time justifying premium prices as well as meeting
customers expectations
◍ strategic planning.
Answer: creating and maintaining a fit between the organization's objectives
and resources and the evolving market opportunities
◍ Contract manufacturing.
Answer: involves outsourcing production of a domestic product to an
independent international business ex. H&M
