GB 350 2 (CASCIO - OLE MISS) FINAL
TEST 2026 QUESTIONS WITH
CORRECT ANSWERS GRADED A+
◍ Organizations who win the prestigious Baldridge award are recognized for
approaching marketing with a ___________ perspective..
Answer: Total Business
◍ Pull Strategy.
Answer: Advertising aimed at consumers to create demand so retailers stock
the product.
◍ Push Strategy.
Answer: Advertising aimed at intermediaries to encourage them to carry and
promote the product.
◍ Cooperative Advertising.
Answer: Manufacturer and retailer share the cost of advertising locally.
◍ Metered Paywall.
Answer: Allows limited free access to content before requiring a
subscription.
◍ Which of the following is an obstacle that organizations with societal
orientations might face, according to the lecture? Select all that apply.
Answer: Meeting customer performance expectations and Justifying
premium prices
◍ Jane purchases a coat that is 30% off on sale at a local clothing retailer that
promotes a 30-day return policy. When she gets home and tries the coat on
with her other clothes. Jane realizes that she does not really like the fit. She
takes the coat back to the retailer, but the customer service employee says
, that the 30 day return policy does not apply to sale items. Jane is furious that
this information was not provided to her at the time of purchase. What
condition for exchange did the retailer not meet?.
Answer: Clear communication and delivery of terms
◍ Experiential Marketing.
Answer: Marketing that creates immersive, memorable experiences for
consumers.
◍ A salesperson for a tractor manufacturer is meeting, with a potential
customer, a tractor retailer in a new market. The salesperson spends most of
the conversation talking about the tractor's features-size, color, and
price-instead of focusing on the tractor's benefits- long life compared to
other tractor competitors and positive reviews that previous customers have
provided. What concept describes the salesperson's ineffective approach?.
Answer: Marketing Myopia
◍ Many Amazon sellers offer two different ways for customers to purchase
products: a one-time purchase or a monthly subscription at a discounted
rate. What customer stage would the subscription option be seeking to
optimize?.
Answer: Retention
◍ Magic Makers sells children's magicians kits. Each magic kit comes with
paper instructions and how-to guides for magic tricks to help customers
make the most of their experience with the company's products. Customers
can also watch Magic Maker's youtube videos to see magic trick
demonstrations. Magic Makers is trying to optimize what customer
process?.
Answer: Adoption
◍ Market Penetration (Ansoff Matrix).
Answer: Selling more existing products to current customers.
◍ Companies with market orientations/philosophies tend to rely on aggressive
promotions to achieve high sales.
, Answer: False
◍ Concept Test.
Answer: Testing a product idea with potential customers before
development.
◍ Better Place Brands is a collection of eCommerce coffee and apparel brands.
Each brand is associated with a particular dog breed. (e.g. Boxy Browns
coffee is associated with boxers). Better Place Brands donates 20% of all
product sales to charitable organizations for the namesake dog breed. What
type of orientation/philosophy does better place brands have?.
Answer: Societal
◍ Penetration Pricing.
Answer: Setting a low initial price to attract customers and increase market
share.
◍ Vivint is a company that sells solar panels for home energy sourcing and
management. Over the past few years, customers complained that the
company's salespeople were engaging in aggressive promotion to sell the
products instead of truly helping customers. For example, Vivint sold a 25
year old solar panel contract to a 91 year old woman who died a month after
the contract was signed. What type of orientation-philosophy do these
com[lainst describe?.
Answer: Sales
◍ Price Skimming.
Answer: Setting a high price initially, then lowering it as the product life
cycle progresses.
◍ Which of the following is an overall goal of marketing, according to the
lectures? Please select all that apply.
Answer: Create Value
◍ Price Gouging.
Answer: Charging excessively high prices during emergencies or shortages.
TEST 2026 QUESTIONS WITH
CORRECT ANSWERS GRADED A+
◍ Organizations who win the prestigious Baldridge award are recognized for
approaching marketing with a ___________ perspective..
Answer: Total Business
◍ Pull Strategy.
Answer: Advertising aimed at consumers to create demand so retailers stock
the product.
◍ Push Strategy.
Answer: Advertising aimed at intermediaries to encourage them to carry and
promote the product.
◍ Cooperative Advertising.
Answer: Manufacturer and retailer share the cost of advertising locally.
◍ Metered Paywall.
Answer: Allows limited free access to content before requiring a
subscription.
◍ Which of the following is an obstacle that organizations with societal
orientations might face, according to the lecture? Select all that apply.
Answer: Meeting customer performance expectations and Justifying
premium prices
◍ Jane purchases a coat that is 30% off on sale at a local clothing retailer that
promotes a 30-day return policy. When she gets home and tries the coat on
with her other clothes. Jane realizes that she does not really like the fit. She
takes the coat back to the retailer, but the customer service employee says
, that the 30 day return policy does not apply to sale items. Jane is furious that
this information was not provided to her at the time of purchase. What
condition for exchange did the retailer not meet?.
Answer: Clear communication and delivery of terms
◍ Experiential Marketing.
Answer: Marketing that creates immersive, memorable experiences for
consumers.
◍ A salesperson for a tractor manufacturer is meeting, with a potential
customer, a tractor retailer in a new market. The salesperson spends most of
the conversation talking about the tractor's features-size, color, and
price-instead of focusing on the tractor's benefits- long life compared to
other tractor competitors and positive reviews that previous customers have
provided. What concept describes the salesperson's ineffective approach?.
Answer: Marketing Myopia
◍ Many Amazon sellers offer two different ways for customers to purchase
products: a one-time purchase or a monthly subscription at a discounted
rate. What customer stage would the subscription option be seeking to
optimize?.
Answer: Retention
◍ Magic Makers sells children's magicians kits. Each magic kit comes with
paper instructions and how-to guides for magic tricks to help customers
make the most of their experience with the company's products. Customers
can also watch Magic Maker's youtube videos to see magic trick
demonstrations. Magic Makers is trying to optimize what customer
process?.
Answer: Adoption
◍ Market Penetration (Ansoff Matrix).
Answer: Selling more existing products to current customers.
◍ Companies with market orientations/philosophies tend to rely on aggressive
promotions to achieve high sales.
, Answer: False
◍ Concept Test.
Answer: Testing a product idea with potential customers before
development.
◍ Better Place Brands is a collection of eCommerce coffee and apparel brands.
Each brand is associated with a particular dog breed. (e.g. Boxy Browns
coffee is associated with boxers). Better Place Brands donates 20% of all
product sales to charitable organizations for the namesake dog breed. What
type of orientation/philosophy does better place brands have?.
Answer: Societal
◍ Penetration Pricing.
Answer: Setting a low initial price to attract customers and increase market
share.
◍ Vivint is a company that sells solar panels for home energy sourcing and
management. Over the past few years, customers complained that the
company's salespeople were engaging in aggressive promotion to sell the
products instead of truly helping customers. For example, Vivint sold a 25
year old solar panel contract to a 91 year old woman who died a month after
the contract was signed. What type of orientation-philosophy do these
com[lainst describe?.
Answer: Sales
◍ Price Skimming.
Answer: Setting a high price initially, then lowering it as the product life
cycle progresses.
◍ Which of the following is an overall goal of marketing, according to the
lectures? Please select all that apply.
Answer: Create Value
◍ Price Gouging.
Answer: Charging excessively high prices during emergencies or shortages.
