Management Information Systems (MIS) - Answers A business function, like accounting and human
resources, which moves information about people, products and processes across the company to
facilitate decision making and problem solving
Commonly used for running credit cards, looking up showtimes and online banking
Chief Knowledge Office (CKO) - Answers Responsible for collecting, maintaining and distributing
company knowledge
Chief Security Office (CSO) - Answers Responsible for ensuring the security of the business systems
and developing strategies and safeguards against attack by hackers and viruses
Chief Information Officer (CIO) - Answers Responsible for overseeing all uses of MIS and ensuring that
MIS strategically aligns with business goals and objectives
Chief Data Officer (CDO) - Answers Responsible for determining the types of information the
enterprise will capture, retain, analyze and share
Chief Technology Officer (CTO) - Answers Responsible for ensuring the speed, accuracy, availability
and reliability of the MIS
Chief Privacy Officer (CPO) - Answers Responsible for ensuring the ethical and legal use of
information within a company
Accounting - Answers Records, measure and reports monetary transactions
Sales - Answers Performs the function of selling goods or services
Finance - Answers Tracks strategic financial issues, including money, banking, credit investment and
assets
Human Resoruces - Answers Maintains policies, plans and procedures for the effective management
of employees
Marketing - Answers Supports sales by planning, pricing and promoting goods/services
Operations Management - Answers Manages the process of converting or transforming resources
into goods or services
Data - Answers Raw facts that describe the characteristics of an event or object
Ex. Order date, amount sold, customer number, quantity ordered
Information - Answers Data converted into meaningful and useful context
Ex. Best selling product, best customer, worst selling product, worst customer
Business Intelligence - Answers Information collected from multiple sources that analyzes patterns,
trends and relationships for strategic decision making
Ex. Lowest sales per week compared with the economic interest rates, best selling product compared
to sports season and city team wins and losses
Behavioral Analysis - Answers uses data about behavior to predict actions
Correlation Analysis - Answers determines relationship between variables
Exploratory Analysis - Answers Finding patterns in sets of data
Pattern recognition - Answers Classifies and labels a pattern in the machine learning process
Social Media Analysis - Answers analyzing text flowing across internet
Speech analysis - Answers Analyzes recorded calls to gather info of where to send caller
Text Analysis - Answers Patterns in words and sentences
Web Analysis - Answers Analyzes unstructured data with websites to see consumer behavior and
website navigation
Knowledge - Answers The skills, experiences and expertise, coupled with information and
intelligence, that create a persons intellectual resources
Ex. Choosing not to fire an underperforming sales knowing that person is experiencing family
problems, listing products that are about to expire first on the menu or creating them as a daily
special to move the product
Big Data - Answers A collection of large, complex data sets, including structured and unstructured
data, which cannot be analyzed using traditional database methods and tools
Volume - Answers Scale of data
, Includes enormous volumes of data generated daily
Velocity - Answers The analysis of streaming data as it travels around the internet
Ex. 105 + transactions per second
Veracity - Answers The uncertainty of data including biases, noise and abnormalities
Uncertainty or untrustworthiness
Data must be meaningful to the problem being analyzed
Must keep clean data and implement processes to keep dirty data from accumulating in systems
Variety - Answers Different forms of structured and unstructured data
Data from spreadsheets and databases as well as from email, videos, photos and PDFs, all of which
must be analyzed
Analytics - Answers The science of fact based decision making
Business analytics - Answers The scientific process of transforming data into insight for making better
decisions
Descriptive Analytics - Answers Techniques that describe past performance and history
Ex. creating a report that includes charts and graphs and explains data
Predictive Analytics - Answers Techniques that extract information from data to predict future trends
and identify behavioral patterns
Ex. Using past sales data to predict future sales
Prescriptive Analytics - Answers Techniques that create models indicating the best decision to make
or course of action to take
Ex. Airline using past purchasing data as inputs into a model that recommends the best pricing
strategy across all flights allowing the company to maximize revenue
Data Mining - Answers Process of analyzing data to extract information not offered by the raw data
alone
Phases: business understanding, data understanding, data preparation, data modeling, evaluation,
deployment
Business Understanding - Answers Gain a clear understanding of the business problem that must be
solved and how it impacts the company
Ex. Identify goals, assess situation, define mining goals, create plan
Data Understanding - Answers Analyze all current data and identify data quality issues
Ex. gather data, describe data, explore data, verify data quality
Data Preparation - Answers Gather and organize data in correct formats and structures for analysis
Ex. select, cleanse, integrate and format data
Evaluation - Answers Analyze trends and patterns to asses potential for solving business problem
Ex. Evaluate results, review process, determine next steps
Deployment - Answers Deploy discoveries to organization for work in everyday business
Ex. plan/monitor deployment, analyze results, review final reports
Data mining Analysis Techniques - Answers Data profiling
Data replication
Recommendation engine