5 risks of product differentiation
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o Product differentiation is not a strategy because the strategy must be a
pattern of action.
o Risk that a company will differentiate its products or services in ways that
the customer does not value or no longer values.
o Differentiation positions can be imitated over time.
o A firm that outsources may lose control over costs or activities that are a
source of differentiation.
o A company pursuing a differentiation strategy must still achieve parity on
costs in those areas where it is undifferentiated from rivals.
o A likely way for a company to successfully adopt an integrated low
cost/differentiation, or best cost provider, strategy is to migrate from a pure low cost
or differentiated position.
, o Not for the faint-hearted; "Best cost provider" strategy has a substantial risk of
failure by becoming "stuck in the middle".
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integrated low cost and differentiation
The two strategies which target narrow customer segments or geographic areas are--
-
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differentiation focus and low cost focus
What are the five generic strategies?
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1) differentiation, 2) low cost, 3) differentiation focus, 4) low-cost focus, and
5) integrated low-cost/differentiation.
The business-level strategy that implies a broad market approach where the company
rigorously reduces costs and expenses
Give this one a try later!
low cost strategy
Give this one a try later!
o Product differentiation is not a strategy because the strategy must be a
pattern of action.
o Risk that a company will differentiate its products or services in ways that
the customer does not value or no longer values.
o Differentiation positions can be imitated over time.
o A firm that outsources may lose control over costs or activities that are a
source of differentiation.
o A company pursuing a differentiation strategy must still achieve parity on
costs in those areas where it is undifferentiated from rivals.
o A likely way for a company to successfully adopt an integrated low
cost/differentiation, or best cost provider, strategy is to migrate from a pure low cost
or differentiated position.
, o Not for the faint-hearted; "Best cost provider" strategy has a substantial risk of
failure by becoming "stuck in the middle".
Give this one a try later!
integrated low cost and differentiation
The two strategies which target narrow customer segments or geographic areas are--
-
Give this one a try later!
differentiation focus and low cost focus
What are the five generic strategies?
Give this one a try later!
1) differentiation, 2) low cost, 3) differentiation focus, 4) low-cost focus, and
5) integrated low-cost/differentiation.
The business-level strategy that implies a broad market approach where the company
rigorously reduces costs and expenses
Give this one a try later!
low cost strategy
