MANAGEMENT 690 QUESTIONS WITH ACCURATE
ANSWERS
analysis and refinement correct answer CRM process cycle: where the
organizational learning occurs based on customer response to the implemented
strategies and programs
analyze market segments correct answer target marketing: segment size and
growth potential, segment competition, strategic fit
analyze the data correct answer lead to findings that address research questions
behavioral segmentation correct answer divided by similarities in benefits sought
or usage patterns
boston consulting growth strength matrix correct answer tool to help company
allocate resources based on attractiveness of their market & their own level of
competitiveness
cash cows correct answer high share low growth, key sources of internal cash for
organization
collect the data correct answer find and engage the respondent through access &
distribution of survey and then recording responses
competitive environment factors correct answer new entrants, rivalry among
existing firms, threat of substitution products, bargaining power of suppliers
, competitive strategy correct answer low cost, differentiation, and focus of a
company
consumer marketing correct answer marketing to big groups of like minded
buyers and consumers
contingency plan correct answer failsafe incase something happens that negates
the viability of the marketing plan
core competencies correct answer what the firm does very well
criteria for marketing segmentation correct answer segment of sufficient size?
segment readily identifiable and can it be measured?
clearly differentiated on one or more important dimensions?
can the segment be reached in order to deliver values?
CRM correct answer comprehensive business model for increasing revenues and
profits by focusing on customers
CRM process cycle correct answer knowledge discovery, marketing planning,
customer interaction, analysis and refinement
customer interation correct answer CRM process cycle: actual implementation of
the customer strategies and programs. personal selling, other activities aimed
directly at the customer touchpoints
ANSWERS
analysis and refinement correct answer CRM process cycle: where the
organizational learning occurs based on customer response to the implemented
strategies and programs
analyze market segments correct answer target marketing: segment size and
growth potential, segment competition, strategic fit
analyze the data correct answer lead to findings that address research questions
behavioral segmentation correct answer divided by similarities in benefits sought
or usage patterns
boston consulting growth strength matrix correct answer tool to help company
allocate resources based on attractiveness of their market & their own level of
competitiveness
cash cows correct answer high share low growth, key sources of internal cash for
organization
collect the data correct answer find and engage the respondent through access &
distribution of survey and then recording responses
competitive environment factors correct answer new entrants, rivalry among
existing firms, threat of substitution products, bargaining power of suppliers
, competitive strategy correct answer low cost, differentiation, and focus of a
company
consumer marketing correct answer marketing to big groups of like minded
buyers and consumers
contingency plan correct answer failsafe incase something happens that negates
the viability of the marketing plan
core competencies correct answer what the firm does very well
criteria for marketing segmentation correct answer segment of sufficient size?
segment readily identifiable and can it be measured?
clearly differentiated on one or more important dimensions?
can the segment be reached in order to deliver values?
CRM correct answer comprehensive business model for increasing revenues and
profits by focusing on customers
CRM process cycle correct answer knowledge discovery, marketing planning,
customer interaction, analysis and refinement
customer interation correct answer CRM process cycle: actual implementation of
the customer strategies and programs. personal selling, other activities aimed
directly at the customer touchpoints
