FINAL TEST 2026 QUESTIONS WITH
CORRECT ANSWERS GRADED A+
◍ Which 2 benefits do marketers get when they use responsive search ads,
broad match, and smart bidding together?.
Answer: They reach the right user at the right price with ads that are relevant
AND they are able to save time and reinvest in the priorities they value
most.
◍ AI-Powered Search Ads.
Answer: Use machine learning to match ads with the most relevant search
queries.
◍ Search Query.
Answer: The exact word, phrase, or sentence a user types into a search
engine.
◍ You recently launched a new product called _______. You want to attract
more traffic via google ads but only for searches that are solely for the
product name. How can you attract search traffic for ______ product names
queries only?.
Answer: Using Exact Match
◍ Which of these 3 signals does broad match use to match search ads with
queries?.
Answer: Language, Geographic, Interests.
◍ Three key AI tools in Search campaigns.
Answer: Broad match, Responsive Search Ads, Smart Bidding.
◍ Broad Match.
, Answer: Shows ads for related searches, synonyms, and similar meanings.
◍ In what 2 ways can optimization scores drive marketers success?.
Answer: By determining which campaigns to prioritize for improvements
AND by speeding up implementation for enhancements to campaigns.
◍ A startup organic produce delivery service is launching in cities nationwide.
They decide to use phrase match in their search ads campaign with
keywords "organic" "produce" & "delivery". How will phrase match help
the company's search ads campaign?.
Answer: If the search terms include the keywords meaning their ad will
appear.
◍ Phrase Match.
Answer: Shows ads when the search includes the keyword phrase in the
same order.
◍ Exact Match.
Answer: Shows ads for the exact keyword or very close variations.
◍ Close Variants.
Answer: Keyword variations like misspellings, plurals, abbreviations, and
accents.
◍ Negative Keywords.
Answer: Prevent ads from showing for irrelevant searches.
◍ What are 2 benefits that responsive search ads can provide?.
Answer: Responsive search ads provide more relevance AND greater
flexibility.
◍ Responsive Search Ads (RSA).
Answer: Ads that automatically combine headlines and descriptions to show
the best performing combination.
◍ How can you attract search traffic for comfort clogs product name queries
only?.
Answer: Exact Match
, ◍ Which method should you use to implement & test broad match successfully
on broad match campaigns to help analyze conversion data?.
Answer: You can implement broad match keywords by setting up a
one-click Experiment Apply. This creates an experiment automatically,
following all experiment best practice's.
◍ Which is the best suited for implementing and testing broad match
successfully on broad match campaigns intended to help analyze conversion
data?.
Answer: Implementing broad match keywords and setting up a one-click
Experiment Apply.
◍ As an advertiser, creating your first search ad in google ads is a simple
five-step process. What is it?.
Answer: 1. Sign-in2. choose the + button3. choose objective, select search
ad & enter campaign details4. Review campaign settings. does it meet
guidelines?5. select publish campaign
◍ Max headlines in Responsive Search Ads.
Answer: 15.
◍ What are 2 benefits of using broad match, smart bidding, and responsive
search ads together?.
Answer: They help advertisers reach the right user, at the right price, with
relevant ads. AND they help save time so marketers can reinvest in their
most important priorities.
◍ What are 3 ways automated bidding can improve efficiency?.
Answer: by setting the appropriate bid for each & every auction AND by
saving time and marketing resources AND by integrating a large variety of
signals to evaluate user intent.
◍ Assets assist in providing users with which 2 things they want from their
search queries?.
Answer: Information based on their moment AND relevant information