GOOGLE ADS SEARCH EXAM REVIEW
GUIDE 2026 COMPLETE PRACTICE
QUESTIONS AND ANSWERS
●● What three principles are google ads built around?. Answer:
Relevance, control, results
●● You're a brand manager with an eCommerce retail company. You're
looking to advertise online and measure the volume of sales coming
from your digital campaigns. Which of the following benefits of Google
Ads could help you accomplish your goal?. Answer: Results: Use
Google Ads' measurement tools to understand how your campaigns are
performing.
●● What are the 5 types of google ad campaigns?. Answer: Search,
Display, Video, Shopping, and App
●● Search Campaigns. Answer: Drive action on your site when users are
searching for similar products or services.
●● Display Campaigns. Answer: Increase brand awareness when users
are browsing content they're interested in online.
,●● Video Campaigns. Answer: Reach your target audience at scale and
bring your business' story to life.
●● Shopping Campaigns. Answer: Promote your products, share details
about your inventory, and boost traffic to your online or physical store.
●● App Campaigns. Answer: With an App campaign, you can increase
engagement, app installs, and even in-app actions, like signing up for a
newsletter or ordering a product.
●● Bid Limit. Answer: The most you will pay per click for ads in an ad
group
●● Budget. Answer: average amount that you're comfortable spending
each day on your campaign
●● Marketing Goal. Answer: the main thing you want to achieve for
your business and can be changed at any time. Search campaign
marketing goals can be set to Sales, Leads, or Website Traffic. (Display,
Video, and App campaigns have additional goals to choose from.)
●● Web Traffic Campaign Goal. Answer: Get more customers to learn
about your new products.
, ●● Leads Campaign Goal. Answer: Gather contact details through a
specific signup page.
●● Sales Campaign Goal. Answer: Encourage customers to complete a
purchase
●● Components of a Text Ad. Answer: Headline, URL, Description
●● five match type options for your keywords. Answer: broad match,
modified broad match, phrase match, exact match, and negative
●● Broad Match (Default). Answer: Broad match shows ads if a
keyword (or any variations like misspellings, synonyms, or related
searches) are included in a user's search terms.
●● Broad Match Modifier. Answer: Adding a + sign in front of a
keyword turns it into a broad match modifier. This prompts your ads to
appear only if the keyword or its close variations are in any part of the
search terms.
●● Phrase Match. Answer: Placing quotation marks around the
keywords turns them into phrase match. This prompts your ads to appear
only if the keywords within the quotation marks or close variations of
them match a user's search term.
GUIDE 2026 COMPLETE PRACTICE
QUESTIONS AND ANSWERS
●● What three principles are google ads built around?. Answer:
Relevance, control, results
●● You're a brand manager with an eCommerce retail company. You're
looking to advertise online and measure the volume of sales coming
from your digital campaigns. Which of the following benefits of Google
Ads could help you accomplish your goal?. Answer: Results: Use
Google Ads' measurement tools to understand how your campaigns are
performing.
●● What are the 5 types of google ad campaigns?. Answer: Search,
Display, Video, Shopping, and App
●● Search Campaigns. Answer: Drive action on your site when users are
searching for similar products or services.
●● Display Campaigns. Answer: Increase brand awareness when users
are browsing content they're interested in online.
,●● Video Campaigns. Answer: Reach your target audience at scale and
bring your business' story to life.
●● Shopping Campaigns. Answer: Promote your products, share details
about your inventory, and boost traffic to your online or physical store.
●● App Campaigns. Answer: With an App campaign, you can increase
engagement, app installs, and even in-app actions, like signing up for a
newsletter or ordering a product.
●● Bid Limit. Answer: The most you will pay per click for ads in an ad
group
●● Budget. Answer: average amount that you're comfortable spending
each day on your campaign
●● Marketing Goal. Answer: the main thing you want to achieve for
your business and can be changed at any time. Search campaign
marketing goals can be set to Sales, Leads, or Website Traffic. (Display,
Video, and App campaigns have additional goals to choose from.)
●● Web Traffic Campaign Goal. Answer: Get more customers to learn
about your new products.
, ●● Leads Campaign Goal. Answer: Gather contact details through a
specific signup page.
●● Sales Campaign Goal. Answer: Encourage customers to complete a
purchase
●● Components of a Text Ad. Answer: Headline, URL, Description
●● five match type options for your keywords. Answer: broad match,
modified broad match, phrase match, exact match, and negative
●● Broad Match (Default). Answer: Broad match shows ads if a
keyword (or any variations like misspellings, synonyms, or related
searches) are included in a user's search terms.
●● Broad Match Modifier. Answer: Adding a + sign in front of a
keyword turns it into a broad match modifier. This prompts your ads to
appear only if the keyword or its close variations are in any part of the
search terms.
●● Phrase Match. Answer: Placing quotation marks around the
keywords turns them into phrase match. This prompts your ads to appear
only if the keywords within the quotation marks or close variations of
them match a user's search term.
