GOOGLE ADS SEARCH FINAL EXAM
PREPARATION 2026 ACCURATE
QUESTIONS AND ANSWERS
●● What are the two current keywordless campaign types that marketers
can use to drive incremental reach?
Performance Max
Dynamic Search Ads
Expanded text ads
Responsive search ads. Answer: Performance Max
Dynamic Search Ads
●● The marketing director for an electric car company recently chose
leads as the Google Search campaign marketing goal. What result can
they achieve by selecting leads as the goal?
Have more people view the company's website.
,Encourage consumers to purchase electric cars.
Promote videos about the business mission.
Increase email list signups from potential consumers.. Answer: Increase
email list signups from potential consumers.
●● With billions of searches on Google every day, how does Google AI
help marketers maximize search ad performance?
With Google AI, Smart Bidding predicts queries with the highest volume
to set bids automatically.
With Google AI, marketers no longer need to invest in high-quality
image assets.
With Google AI, broad match and Smart Bidding match ads to queries
and adjust bids in real time.
With Google AI, Ad Rank prioritizes expected clickthrough rate over ad
relevance, or vice versa.. Answer: With Google AI, broad match and
Smart Bidding match ads to queries and adjust bids in real time.
,●● When visibility is the campaign goal, which bidding strategy should
an advertiser choose?
Maximize Conversions
Target impression share
Maximize Clicks
Enhanced cost-per-click (eCPC). Answer: Target impression share
●● Your marketing company has created an enticing ad that receives
many clicks relative to impressions. What effect could the ad have on
the Google Ads auction?
The advertiser could receive more bids in the auction.
The higher expected click-through rate could lead to a higher Ad Rank.
The ad's quality could reduce cost-per-click by at least 40%.
The ad could lead to a higher cost-per-click for the advertiser.. Answer:
The higher expected click-through rate could lead to a higher Ad Rank.
, ●● A marketing manager wants to use a Google Search Ads campaign to
capture the consideration of customers who are searching online for
camping equipment. What's a key benefit of a well-managed Google
Search Ads campaign?
Search ads can include videos of relevant products.
Search ads can automatically send follow-up information to potential
customers.
Search ads can appear within organic search results.
Search ads can appear on relevant searches by potential customers..
Answer: Search ads can appear on relevant searches by potential
customers.
●● Ben is currently managing a campaign that has a total investment of
$7,000, generates 1,400 conversions, and has a CPA (cost-per-
acquisition) of $5. Ben needs to sell excess inventory. To meet this goal,
he's willing to increase his CPA and campaign investment. Which of the
following plans, built in the Performance Planner, will assist Ben in
achieving his marketing goal of selling excess inventory?
An investment of $9,800 to generate 1,400 conversions and a CPA of $7.
PREPARATION 2026 ACCURATE
QUESTIONS AND ANSWERS
●● What are the two current keywordless campaign types that marketers
can use to drive incremental reach?
Performance Max
Dynamic Search Ads
Expanded text ads
Responsive search ads. Answer: Performance Max
Dynamic Search Ads
●● The marketing director for an electric car company recently chose
leads as the Google Search campaign marketing goal. What result can
they achieve by selecting leads as the goal?
Have more people view the company's website.
,Encourage consumers to purchase electric cars.
Promote videos about the business mission.
Increase email list signups from potential consumers.. Answer: Increase
email list signups from potential consumers.
●● With billions of searches on Google every day, how does Google AI
help marketers maximize search ad performance?
With Google AI, Smart Bidding predicts queries with the highest volume
to set bids automatically.
With Google AI, marketers no longer need to invest in high-quality
image assets.
With Google AI, broad match and Smart Bidding match ads to queries
and adjust bids in real time.
With Google AI, Ad Rank prioritizes expected clickthrough rate over ad
relevance, or vice versa.. Answer: With Google AI, broad match and
Smart Bidding match ads to queries and adjust bids in real time.
,●● When visibility is the campaign goal, which bidding strategy should
an advertiser choose?
Maximize Conversions
Target impression share
Maximize Clicks
Enhanced cost-per-click (eCPC). Answer: Target impression share
●● Your marketing company has created an enticing ad that receives
many clicks relative to impressions. What effect could the ad have on
the Google Ads auction?
The advertiser could receive more bids in the auction.
The higher expected click-through rate could lead to a higher Ad Rank.
The ad's quality could reduce cost-per-click by at least 40%.
The ad could lead to a higher cost-per-click for the advertiser.. Answer:
The higher expected click-through rate could lead to a higher Ad Rank.
, ●● A marketing manager wants to use a Google Search Ads campaign to
capture the consideration of customers who are searching online for
camping equipment. What's a key benefit of a well-managed Google
Search Ads campaign?
Search ads can include videos of relevant products.
Search ads can automatically send follow-up information to potential
customers.
Search ads can appear within organic search results.
Search ads can appear on relevant searches by potential customers..
Answer: Search ads can appear on relevant searches by potential
customers.
●● Ben is currently managing a campaign that has a total investment of
$7,000, generates 1,400 conversions, and has a CPA (cost-per-
acquisition) of $5. Ben needs to sell excess inventory. To meet this goal,
he's willing to increase his CPA and campaign investment. Which of the
following plans, built in the Performance Planner, will assist Ben in
achieving his marketing goal of selling excess inventory?
An investment of $9,800 to generate 1,400 conversions and a CPA of $7.
