IMC Final Exam Study Guide | Mathematics Competition Practice Questions &
Review 2026
Direct-response advertising encourages customers to purchase products directly from the
manufacturers. TRUE OR FALSE? - ANS ✔✔True
Traditional media, such as television, provide marketing that is more targeted when compared
to the Internet. TRUE OR FALSE? - ANS ✔✔False
Harry has joined the marketing department of KC Cola. While going through some files, he came
across a document designed for a particular brand of product that contained a detailed analysis
of the environmental factors and competition. It also contained a time frame within which some
objectives, further divided into tasks, had to be accomplished. The document not only listed the
target markets for the brand but also contained specifications about its four Ps and various
methods to check the performance of the team as well as that of the brand. What document is
likely to contain such information? - ANS ✔✔Marketing Plan
Jane informed her friend Anne that Clean-Yes, a detergent recently launched by TG & Company,
was extremely good because it not only removed tough stains but was also mild on clothes.
Which type of touch points is being referred to in this scenario? - ANS ✔✔Unexpected
touchpoint
Offersforshoppers.com is a website that provides various offers for consumers. Users can visit
the website and choose the offer that they prefer, which will then be sent to their mobile
phones in the form of coupons that can be redeemed at the point of purchase. Which of the
following promotional-mix elements is being discussed in the given scenario? - ANS
✔✔Interactive Media
CL Inc., a packaged goods manufacturing company, placed an advertisement in the Independent
Retailer, a monthly wholesale purchasing guide for wholesalers and retailers. The advertisement
contained pictures of the product and a slogan that states, "Now here's a kiddie snack that
,mothers will love to see at your checkout counters." Which type of advertising has been used
here? - ANS ✔✔Trade advertising
Mobile marketing is an online means of communication and interactions among people that are
used to create, share, and exchange content such as information, insights,
experiences/perspectives, and even media themselves - TRUE OR FALSE? - ANS ✔✔False
Tom, a chocolate maker, placed ads for his chocolate bars in Magz, a magazine that is popular
among the managers of large hotels. Knowing that these hotels use chocolate for desserts on a
daily basis, Tom wanted to bring his product to the attention of hotels' purchase managers. The
type of advertising Tom is making use of is _____. - ANS ✔✔Business to business strategy
Which of the following is not a factor driving the integrated marketing communications
movement? - ANS ✔✔Grow of mass media advertising
What are the factors driving the integrated marketing communications movement? - ANS ✔✔1.
The desire to take advantage of synergies among communications functions 2. Audience
skepticism of traditional advertising 3. The proliferation of media and increased audience
fragmentation 4. IMC's role in the process of developing and sustaining brand equity
Which of the following is not one of the terms used to describe the concept of integration in
IMC? - ANS ✔✔Autonomous Channels
What are the terms used to describe the concept of integration in IMC? - ANS ✔✔Seamless
communication, new advertising, orchestration, synergy
The American Marketing Association's definition of marketing focused on _____ as a central
concept in marketing and the use of the basic marketing activities to create and sustain
relationships with customers. - ANS ✔✔Exchange
,The main disadvantage of publicity over other forms of promotion is its high cost. TRUE OR
FALSE? - ANS ✔✔False
A well-known brand of orange juice ran an advertising campaign that touted the health benefits
of drinking orange juice. This form of advertising is known as - ANS ✔✔Primary demand
advertising
Which of the following is the first step in the target market selection process? - ANS
✔✔Identification of Markets
Marketing channels refer to the _____ element of the marketing mix. - ANS ✔✔Place
Market segmentation is done in order to develop different marketing strategies for each
customer. TRUE OR FALSE - ANS ✔✔False
Fly High Airlines provides outstanding customer service, which gives it an edge over its
competitors. This outstanding customer service is used to - ANS ✔✔Gain a competitive
advantage
WomensHealth.com, a website targeting women, is an example of using gender as a basis for
successful _________________ segmentation. - ANS ✔✔Demographic
AB Rail Inc., a private railroad firm, offers both economy class and business class tickets. Each of
these segments is marketed separatelyusing individualized marketing programs. With respect to
the types of market coverage alternatives, the railroad company is using - ANS
✔✔Differentiated marketing
Planet Burgers Inc. is a global food chain that caters to each market it operates in by adapting its
products to local tastes and preferences. Forexample, burgers are made from lamb in India
rather than beef due to religion-based preferences. It adds more chili sauce in Mexico and so
on.In this scenario, Planet Burgers makes use of _____ segmentation. - ANS ✔✔Geographic
, When Dole fruit juices encourages consumers to "drink their fruits," claiming that 8 ounces of
juice is the equivalent of two fruits, it is positioning itself - ANS ✔✔By product class
Root Inc., a manufacturer of dental hygiene products, manufactures chocolate- and strawberry-
flavored toothpastes that are specificallydesigned for children. Which of the following bases of
segmentation is the company using? - ANS ✔✔Demographic segmentation
Advocare, Tupperware, and Mary Kay are examples of companies that choose not to use any
channel intermediaries, but choose instead to sell to their customers through - ANS ✔✔Direct
channels
Companies invest huge amounts of money in advertising directed at maintaining and protecting
the brand equity, as it serves as a source of competitive advantage for the companies. TRUE OR
FALSE? - ANS ✔✔True
In relation to the development of a strategic marketing plan, which among the following should
the company do immediately after evaluatingthe opportunities presented by various market
segments? - ANS ✔✔Target Market Selection
A cell phone ad that portrays buyers using the phone to access their Facebook, Instagram, and
Snapchat accounts is making use of benefit segmentation. TRUE OR FALSE? - ANS ✔✔True
Eve Bar Corp., a chain of restaurants in London, launches an ad campaign that is designed to
attract people who enjoy the "fast-paced lifestyle." In this scenario, the chain is using - ANS
✔✔Psychographic segmentation
A company that aims to position its product on the basis of salient features that the product
contains is using - ANS ✔✔Positioning based on benefits
Review 2026
Direct-response advertising encourages customers to purchase products directly from the
manufacturers. TRUE OR FALSE? - ANS ✔✔True
Traditional media, such as television, provide marketing that is more targeted when compared
to the Internet. TRUE OR FALSE? - ANS ✔✔False
Harry has joined the marketing department of KC Cola. While going through some files, he came
across a document designed for a particular brand of product that contained a detailed analysis
of the environmental factors and competition. It also contained a time frame within which some
objectives, further divided into tasks, had to be accomplished. The document not only listed the
target markets for the brand but also contained specifications about its four Ps and various
methods to check the performance of the team as well as that of the brand. What document is
likely to contain such information? - ANS ✔✔Marketing Plan
Jane informed her friend Anne that Clean-Yes, a detergent recently launched by TG & Company,
was extremely good because it not only removed tough stains but was also mild on clothes.
Which type of touch points is being referred to in this scenario? - ANS ✔✔Unexpected
touchpoint
Offersforshoppers.com is a website that provides various offers for consumers. Users can visit
the website and choose the offer that they prefer, which will then be sent to their mobile
phones in the form of coupons that can be redeemed at the point of purchase. Which of the
following promotional-mix elements is being discussed in the given scenario? - ANS
✔✔Interactive Media
CL Inc., a packaged goods manufacturing company, placed an advertisement in the Independent
Retailer, a monthly wholesale purchasing guide for wholesalers and retailers. The advertisement
contained pictures of the product and a slogan that states, "Now here's a kiddie snack that
,mothers will love to see at your checkout counters." Which type of advertising has been used
here? - ANS ✔✔Trade advertising
Mobile marketing is an online means of communication and interactions among people that are
used to create, share, and exchange content such as information, insights,
experiences/perspectives, and even media themselves - TRUE OR FALSE? - ANS ✔✔False
Tom, a chocolate maker, placed ads for his chocolate bars in Magz, a magazine that is popular
among the managers of large hotels. Knowing that these hotels use chocolate for desserts on a
daily basis, Tom wanted to bring his product to the attention of hotels' purchase managers. The
type of advertising Tom is making use of is _____. - ANS ✔✔Business to business strategy
Which of the following is not a factor driving the integrated marketing communications
movement? - ANS ✔✔Grow of mass media advertising
What are the factors driving the integrated marketing communications movement? - ANS ✔✔1.
The desire to take advantage of synergies among communications functions 2. Audience
skepticism of traditional advertising 3. The proliferation of media and increased audience
fragmentation 4. IMC's role in the process of developing and sustaining brand equity
Which of the following is not one of the terms used to describe the concept of integration in
IMC? - ANS ✔✔Autonomous Channels
What are the terms used to describe the concept of integration in IMC? - ANS ✔✔Seamless
communication, new advertising, orchestration, synergy
The American Marketing Association's definition of marketing focused on _____ as a central
concept in marketing and the use of the basic marketing activities to create and sustain
relationships with customers. - ANS ✔✔Exchange
,The main disadvantage of publicity over other forms of promotion is its high cost. TRUE OR
FALSE? - ANS ✔✔False
A well-known brand of orange juice ran an advertising campaign that touted the health benefits
of drinking orange juice. This form of advertising is known as - ANS ✔✔Primary demand
advertising
Which of the following is the first step in the target market selection process? - ANS
✔✔Identification of Markets
Marketing channels refer to the _____ element of the marketing mix. - ANS ✔✔Place
Market segmentation is done in order to develop different marketing strategies for each
customer. TRUE OR FALSE - ANS ✔✔False
Fly High Airlines provides outstanding customer service, which gives it an edge over its
competitors. This outstanding customer service is used to - ANS ✔✔Gain a competitive
advantage
WomensHealth.com, a website targeting women, is an example of using gender as a basis for
successful _________________ segmentation. - ANS ✔✔Demographic
AB Rail Inc., a private railroad firm, offers both economy class and business class tickets. Each of
these segments is marketed separatelyusing individualized marketing programs. With respect to
the types of market coverage alternatives, the railroad company is using - ANS
✔✔Differentiated marketing
Planet Burgers Inc. is a global food chain that caters to each market it operates in by adapting its
products to local tastes and preferences. Forexample, burgers are made from lamb in India
rather than beef due to religion-based preferences. It adds more chili sauce in Mexico and so
on.In this scenario, Planet Burgers makes use of _____ segmentation. - ANS ✔✔Geographic
, When Dole fruit juices encourages consumers to "drink their fruits," claiming that 8 ounces of
juice is the equivalent of two fruits, it is positioning itself - ANS ✔✔By product class
Root Inc., a manufacturer of dental hygiene products, manufactures chocolate- and strawberry-
flavored toothpastes that are specificallydesigned for children. Which of the following bases of
segmentation is the company using? - ANS ✔✔Demographic segmentation
Advocare, Tupperware, and Mary Kay are examples of companies that choose not to use any
channel intermediaries, but choose instead to sell to their customers through - ANS ✔✔Direct
channels
Companies invest huge amounts of money in advertising directed at maintaining and protecting
the brand equity, as it serves as a source of competitive advantage for the companies. TRUE OR
FALSE? - ANS ✔✔True
In relation to the development of a strategic marketing plan, which among the following should
the company do immediately after evaluatingthe opportunities presented by various market
segments? - ANS ✔✔Target Market Selection
A cell phone ad that portrays buyers using the phone to access their Facebook, Instagram, and
Snapchat accounts is making use of benefit segmentation. TRUE OR FALSE? - ANS ✔✔True
Eve Bar Corp., a chain of restaurants in London, launches an ad campaign that is designed to
attract people who enjoy the "fast-paced lifestyle." In this scenario, the chain is using - ANS
✔✔Psychographic segmentation
A company that aims to position its product on the basis of salient features that the product
contains is using - ANS ✔✔Positioning based on benefits
