DO77 WGU Study notes Question and
answers verified to pass 2026
a restaurant agreed to sponsor a local concert by providing its food free of charge with the goal of
increasing public interest in the restaurant by local residents - correct answer promotion
what uncontrollable marketing element provides user input as to how the company delivers upon it's
value proposition - correct answer consumer feedback
component of the marketing planning process utilizes situation analysis to address the needs of the
target customer - correct answer strategy
what type of vertical marketing system is a franchise - correct answer contractual
what is a controllable element of the marketing environment - correct answer promotion
what does price determine for the company - correct answer profit
a marketing manager would like to take advantage of factors outside the company to develop an
effective marketing plan - correct answer market forces
a manager seeks to help the organization make good porfolio management decisions - correct answer
BCG Matrix
quadrant that provides good returns and fund future growth - correct answer star
in which raw materials are scarce and in which the vendors charge excessively high prices for raw
materials - correct answer bargaining power of suppliers
, requires expertise in data collection - correct answer limitation of primary data sources
types of points are blogs, wikis social media that companies use to build and sustain relationship with
the customer - correct answer touch
requires expertise in data collection - correct answer limitation of primary data sources
a marketing manager for a US puzzle factory plans to work with a tshirt designer to add to a puzzle t
shirt to his existing puzzle products to enter the japanese market. which growth strategy is this? -
correct answer diversification
which equity driver involves assessing the worth of a company's product? - correct answer value
which equity driver involves assesing the uniqueness of a company's products from its competitors? -
correct answer brand
focuses on data that reflects majority preferences - correct answer a challenge of a customer
relationship management
one time customer with a huge purchase - correct answer which customer has the lowest customer
lifetime value rate (CLV)
which action includes selecting a segment to serve as the focus of the marketing teams efforts? - correct
answer target
B2B buying situation (order the same quantity of the same product that we ordered for this months
prod. but change the color from blue to red) - correct answer modified rebuy
answers verified to pass 2026
a restaurant agreed to sponsor a local concert by providing its food free of charge with the goal of
increasing public interest in the restaurant by local residents - correct answer promotion
what uncontrollable marketing element provides user input as to how the company delivers upon it's
value proposition - correct answer consumer feedback
component of the marketing planning process utilizes situation analysis to address the needs of the
target customer - correct answer strategy
what type of vertical marketing system is a franchise - correct answer contractual
what is a controllable element of the marketing environment - correct answer promotion
what does price determine for the company - correct answer profit
a marketing manager would like to take advantage of factors outside the company to develop an
effective marketing plan - correct answer market forces
a manager seeks to help the organization make good porfolio management decisions - correct answer
BCG Matrix
quadrant that provides good returns and fund future growth - correct answer star
in which raw materials are scarce and in which the vendors charge excessively high prices for raw
materials - correct answer bargaining power of suppliers
, requires expertise in data collection - correct answer limitation of primary data sources
types of points are blogs, wikis social media that companies use to build and sustain relationship with
the customer - correct answer touch
requires expertise in data collection - correct answer limitation of primary data sources
a marketing manager for a US puzzle factory plans to work with a tshirt designer to add to a puzzle t
shirt to his existing puzzle products to enter the japanese market. which growth strategy is this? -
correct answer diversification
which equity driver involves assessing the worth of a company's product? - correct answer value
which equity driver involves assesing the uniqueness of a company's products from its competitors? -
correct answer brand
focuses on data that reflects majority preferences - correct answer a challenge of a customer
relationship management
one time customer with a huge purchase - correct answer which customer has the lowest customer
lifetime value rate (CLV)
which action includes selecting a segment to serve as the focus of the marketing teams efforts? - correct
answer target
B2B buying situation (order the same quantity of the same product that we ordered for this months
prod. but change the color from blue to red) - correct answer modified rebuy
