DIGITAL MARKETING CERTIFICATION EXAMINATION
QUESTIONS AND CORRECT ANSWER WITH
EXPLANATION GRADED A+ STUDY GUIDE SOUTHERN
NEW HAMPSHIRE UNIVERSITY
1. Digital marketing refers to:
A. Marketing using online and digital channels
B. Door-to-door selling
C. Printing posters only
D. Radio broadcasting only
Answer: A
Rationale: It uses digital platforms for promotion.
2. The main goal of digital marketing is to:
A. Promote products and services online
B. Stop advertising
C. Replace customers
D. Avoid sales
Answer: A
Rationale: It focuses on online promotion.
3. SEO stands for:
A. Search Engine Optimization
B. Social Email Operation
C. Site Entry Output
D. System Engagement Order
Answer: A
Rationale: Optimizing search visibility.
4. SEM refers to:
A. Search Engine Marketing
B. Social Email Marketing
C. Sales Event Management
D. System Email Mode
Answer: A
Rationale: Paid search advertising.
,5. Organic traffic is:
A. Unpaid traffic from search engines
B. Paid ads traffic
C. Social media ads only
D. Direct traffic only
Answer: A
Rationale: Non-paid search visits.
6. Paid traffic comes from:
A. Advertisements
B. Organic search
C. Direct typing
D. Email only
Answer: A
Rationale: Sponsored ads.
7. PPC means:
A. Pay Per Click
B. Post Paid Campaign
C. Product Promotion Channel
D. Page Processing Code
Answer: A
Rationale: Paid ads per click.
8. CPC refers to:
A. Cost Per Click
B. Click Per Customer
C. Campaign Product Cost
D. Content Posting Code
Answer: A
Rationale: Cost of each click.
9. CPM means:
A. Cost Per Mille (1000 impressions)
B. Click Per Minute
C. Campaign Product Model
D. Content Per Market
Answer: A
Rationale: Impression-based cost.
, 10. Conversion rate is:
A. Percentage of users completing a goal
B. Number of visitors
C. Ads impressions
D. Bounce rate
Answer: A
Rationale: Action completion rate.
11. Bounce rate measures:
A. Users leaving after one page
B. Time on site
C. Ads clicks
D. Purchases
Answer: A
Rationale: Single-page visits.
12. CTR stands for:
A. Click Through Rate
B. Cost Tracking Ratio
C. Content Traffic Report
D. Campaign Target Reach
Answer: A
Rationale: Click performance metric.
13. CTR is calculated as:
A. Clicks ÷ Impressions × 100
B. Sales ÷ Cost
C. Visits ÷ Users
D. Ads ÷ Budget
Answer: A
Rationale: Standard formula.
14. Landing page is:
A. First page a user visits
B. Last page visited
C. Home server page
D. Checkout page only
Answer: A
Rationale: Entry page.
QUESTIONS AND CORRECT ANSWER WITH
EXPLANATION GRADED A+ STUDY GUIDE SOUTHERN
NEW HAMPSHIRE UNIVERSITY
1. Digital marketing refers to:
A. Marketing using online and digital channels
B. Door-to-door selling
C. Printing posters only
D. Radio broadcasting only
Answer: A
Rationale: It uses digital platforms for promotion.
2. The main goal of digital marketing is to:
A. Promote products and services online
B. Stop advertising
C. Replace customers
D. Avoid sales
Answer: A
Rationale: It focuses on online promotion.
3. SEO stands for:
A. Search Engine Optimization
B. Social Email Operation
C. Site Entry Output
D. System Engagement Order
Answer: A
Rationale: Optimizing search visibility.
4. SEM refers to:
A. Search Engine Marketing
B. Social Email Marketing
C. Sales Event Management
D. System Email Mode
Answer: A
Rationale: Paid search advertising.
,5. Organic traffic is:
A. Unpaid traffic from search engines
B. Paid ads traffic
C. Social media ads only
D. Direct traffic only
Answer: A
Rationale: Non-paid search visits.
6. Paid traffic comes from:
A. Advertisements
B. Organic search
C. Direct typing
D. Email only
Answer: A
Rationale: Sponsored ads.
7. PPC means:
A. Pay Per Click
B. Post Paid Campaign
C. Product Promotion Channel
D. Page Processing Code
Answer: A
Rationale: Paid ads per click.
8. CPC refers to:
A. Cost Per Click
B. Click Per Customer
C. Campaign Product Cost
D. Content Posting Code
Answer: A
Rationale: Cost of each click.
9. CPM means:
A. Cost Per Mille (1000 impressions)
B. Click Per Minute
C. Campaign Product Model
D. Content Per Market
Answer: A
Rationale: Impression-based cost.
, 10. Conversion rate is:
A. Percentage of users completing a goal
B. Number of visitors
C. Ads impressions
D. Bounce rate
Answer: A
Rationale: Action completion rate.
11. Bounce rate measures:
A. Users leaving after one page
B. Time on site
C. Ads clicks
D. Purchases
Answer: A
Rationale: Single-page visits.
12. CTR stands for:
A. Click Through Rate
B. Cost Tracking Ratio
C. Content Traffic Report
D. Campaign Target Reach
Answer: A
Rationale: Click performance metric.
13. CTR is calculated as:
A. Clicks ÷ Impressions × 100
B. Sales ÷ Cost
C. Visits ÷ Users
D. Ads ÷ Budget
Answer: A
Rationale: Standard formula.
14. Landing page is:
A. First page a user visits
B. Last page visited
C. Home server page
D. Checkout page only
Answer: A
Rationale: Entry page.
