TELUS ACTUAL EXAM PAPER 2026
QUESTIONS AND SOLUTIONS GRADED A
PLUS
◉ Landing Page; Where you're sent when you click the AC. The first
page that appears.
Answer: LP
◉ A word or phrase searched for
Answer: Query
◉ What the user is actually searching for.
Answer: User Intent
◉ The webpage that the user is currently visiting
Answer: Content Page
◉ A page the advertiser specifically wants the audience to visit
Answer: Business Page
, ◉ When the user is in the market for a product or service
Answer: In-Market
◉ No
Answer: Do all queries have the approximate location provided?
◉ An ad might address the user's exact intent
Answer: Exact Intent
◉ An ad that offers the user an approximate solution or something
that usually goes with the queried item.
Answer: Nearby Intent
◉ An ad might offer something that is topically related to the query,
but does not address the nearby intent at all
Answer: Only Topical Connection
◉ An ad might offer the user a product or service that is not exactly
what the user queried for. For example, for the user query [lg fridge
freezer], an ad of [samsung fridge freezer] might show up. When the
ad presents a product or service that has some difference to the
queried one, you will have to carefully assess how well the
advertised product or service is connected to the user's original
query.
QUESTIONS AND SOLUTIONS GRADED A
PLUS
◉ Landing Page; Where you're sent when you click the AC. The first
page that appears.
Answer: LP
◉ A word or phrase searched for
Answer: Query
◉ What the user is actually searching for.
Answer: User Intent
◉ The webpage that the user is currently visiting
Answer: Content Page
◉ A page the advertiser specifically wants the audience to visit
Answer: Business Page
, ◉ When the user is in the market for a product or service
Answer: In-Market
◉ No
Answer: Do all queries have the approximate location provided?
◉ An ad might address the user's exact intent
Answer: Exact Intent
◉ An ad that offers the user an approximate solution or something
that usually goes with the queried item.
Answer: Nearby Intent
◉ An ad might offer something that is topically related to the query,
but does not address the nearby intent at all
Answer: Only Topical Connection
◉ An ad might offer the user a product or service that is not exactly
what the user queried for. For example, for the user query [lg fridge
freezer], an ad of [samsung fridge freezer] might show up. When the
ad presents a product or service that has some difference to the
queried one, you will have to carefully assess how well the
advertised product or service is connected to the user's original
query.
