TELUS RATER EXAM PREP GUIDE 2026 TASK
BASED QUESTIONS AND ANSWERS
GRADED A PLUS
◉Radically Different Alternative/Substitute
Answer: An ad might offer a very different alternative that would
address the user's needs. For example, for a query [disposable
straws], an ad might offer [stainless steel straws] which are
reusable. Both of these items address the user's needs for straws in
very different ways.
While some users might possibly become interested in stainless
steel alternatives for their query, most users would not consider
stainless steel straws as reasonable alternatives to [disposable
straws], and these two items would not be considered
interchangeable.
◉Classifier: Topical Content
Answer: The main content of the page is primarily focused on a
single topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as
the page is mostly about one or a few topics.
◉Classifier: Diverse Content
, Answer: The main content of the page is divided among several or
many different topics.
◉Classifier: Fictional Content
Answer: The main content of the page consists of fictional (non-real)
material.
◉Classifier: Low Text-Content
Answer: The main content of the page contains very little or no text.
◉Keywords
Answer: The keyword represents or captures products, concepts, or
services the user is currently interested in.
◉Advertiser Intent
Answer: Advertiser intent is what the advertiser hopes to
accomplish by placing their ad alongside a query that matches the
keyword they've chosen.
◉Identical Search Intent
Answer: The keyword and query target the same information and
express essentially the same search intent, although they are not
exact paraphrases of each other.
BASED QUESTIONS AND ANSWERS
GRADED A PLUS
◉Radically Different Alternative/Substitute
Answer: An ad might offer a very different alternative that would
address the user's needs. For example, for a query [disposable
straws], an ad might offer [stainless steel straws] which are
reusable. Both of these items address the user's needs for straws in
very different ways.
While some users might possibly become interested in stainless
steel alternatives for their query, most users would not consider
stainless steel straws as reasonable alternatives to [disposable
straws], and these two items would not be considered
interchangeable.
◉Classifier: Topical Content
Answer: The main content of the page is primarily focused on a
single topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as
the page is mostly about one or a few topics.
◉Classifier: Diverse Content
, Answer: The main content of the page is divided among several or
many different topics.
◉Classifier: Fictional Content
Answer: The main content of the page consists of fictional (non-real)
material.
◉Classifier: Low Text-Content
Answer: The main content of the page contains very little or no text.
◉Keywords
Answer: The keyword represents or captures products, concepts, or
services the user is currently interested in.
◉Advertiser Intent
Answer: Advertiser intent is what the advertiser hopes to
accomplish by placing their ad alongside a query that matches the
keyword they've chosen.
◉Identical Search Intent
Answer: The keyword and query target the same information and
express essentially the same search intent, although they are not
exact paraphrases of each other.
