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Marketing UPDATED FOR 2026 -
2027REVISION
Which business sector at LVMH generated the highest share of
revenues in 2023 ?
1 - Selective retailing
2 - Fashion & leather goods
3 - Wines & spirits
4 - Perfumes & cosmetics
Fashion & leather goods
,Which Maison of the perfumes & cosmetics division is the
oldest ? 1- Acqua di Parma
2 - Guerlain
3 - Officine Universelle Buly
4 - Make Up For Ever
Officine Universelle Buly
Which is the oldest wine estate and youngest brand in the wines &
spirits division ?
1 - Domaine des Lambrays (oldest) & Eminente (youngest)
2 - Veuve Clicquot (oldest) & Krug (youngest)
3 - Hennessy (oldest) & Ao Yun (youngest)
4 - Domaine des Lambrays (youngest) & Eminente (oldest)
Domaine des Lambrays (oldest) & Eminente (youngest)
,Select the appropriate sentences related to LVMH omnichannel
strategy 1 - Omnichannel is a client-centric approach aimed at
providing a consistent, qualitative, and seamless customer
experience across all
channels and geographies
2 - The omnichannel vision is only relevant to retail as this is
where the brands come in direct contact with the customer
3 - Establishing a smooth omnichannel customer experience
requires cross-collaboration across all teams, departments,
and through all activities from warehouses to stores
Omnichannel is a client-centric approach aimed at providing a
consistent, qualitative, and seamless customer experience
across all channels and geographies /
Establishing a smooth omnichannel customer experience
requires cross-collaboration across all teams, departments, and
through all activities
from warehouses to stores
Looking at distribution, is Brick and Mortar still an important part
of the luxury story ?
Yes
, According to Bain & Company, China will be the largest market for
personal luxury goods in 2030
Agree
Which characteristics may help to measure the luxuriousness of an
offer
?
1 - Price
2 - Quality
3 - Scarcity
4 - Signed by brands
5 - Controlled channels
6 - Personalized services
7 - Delivering experiential rewards
All