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Which of the following statements are part of the 6 pillars of the
LVMH business model?
- Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
Which characteristics may help to measure the luxuriousness
of an offer?
- Price
- Quality
- Scarcity
- Signed by brands
,What challenges can you be faced with when innovating in the
luxury sector?
- Integrating the human sensibility within innovation
- Finding the right pace of innovation implementing all of the
newest tech innovations quickly
How are eco-conscious customers adapting their consumption?
- Rediscovering vintage products
-Rethinking the products as a service (rental) and not only a good
to own
Consumers place a greater value on customised products because
it answers their need for uniqueness
True
, From creating value to expressing value-what are the key
principles of luxury?
- Consumers have a range of consumption motivations
- Consumers tend to express their values through the brands they
select
- Brands can become powerful personal branding tools as they
project clear and strong values
- Brands can deliver higher perceived value to their
customers by expressing own values.