MKT 100 MIDTERM 2026 PRACTICE TEST QUESTIONS AND ANSWERS COMPREHENSIVE PREP GUIDE GRADED A+

MKT 100 MIDTERM 2026 PRACTICE TEST
QUESTIONS AND ANSWERS
COMPREHENSIVE PREP GUIDE GRADED
A+

⩥ Key components of marketing. Answer: -creating value
-understanding customers
-building relationships


⩥ Marketing Mix (4 P's). Answer: Product, Price, Place(distribution),
Promotion


⩥ Product. Answer: What you are offering to satisfy customer needs


Includes
-physical goods
-services
-idea, ideas


Example
iPhone, haircut, Netflix subscription

, ⩥ Price. Answer: What customers give up to get the product


Includes
-price level
-discounts
-payment terms


Example
-luxury brands raised prices to create a premium image


⩥ Promotion. Answer: How customers learn about the product


Include includes
-advertising
-sales promotions
-public relations
-social media


Example
-Nike commercials