COM 243
Communication
,Evolvement of
communication
In the last two to three years, business communication
was defined by publishing, or broadcasting mindset.
The company released fully scripted messages to a mass
audience- these had few if any ways to respond
, Customers and other interested parties had few ways
to connect with one another to ask questions and share
information or offer support
Internally communication tended to follow the same
“we talk, you listen” model.
This model has upper managers issuing directive to
lower level supervisors and employees.
Communication
,Evolvement of
communication
In the last two to three years, business communication
was defined by publishing, or broadcasting mindset.
The company released fully scripted messages to a mass
audience- these had few if any ways to respond
, Customers and other interested parties had few ways
to connect with one another to ask questions and share
information or offer support
Internally communication tended to follow the same
“we talk, you listen” model.
This model has upper managers issuing directive to
lower level supervisors and employees.
