Unit 31
Fashion Retailing
Nike and Calvin Klein
By Vache Zohrabyan 4/18/2018
1
, Task A
Introduction- In this task I will explain the characteristics of the
target markets of Nike and Calvin Klein. And I will explain the policies
of Nike and Calvin Klein in terms of their retail service offer.
Nike
Nike, Inc. is an American multinational corporation that is engaged
in the design, development, manufacturing, and worldwide
marketing and sales of footwear, apparel, equipment, accessories,
and services. The company is headquartered
near Beaverton, Oregon, in the Portland metropolitan area. The
company was founded on January 25, 1964, as Blue Ribbon Sports,
by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on
May 30, 1971. The company takes its name from Nike, the Greek
goddess of victory.
Purpose- To become global company.
Nike is the world's largest supplier of athletic shoes and apparel and
a major manufacturer of sports equipment, with revenue in excess of
US$24.1 billion in its fiscal year 2012.
2
Fashion Retailing
Nike and Calvin Klein
By Vache Zohrabyan 4/18/2018
1
, Task A
Introduction- In this task I will explain the characteristics of the
target markets of Nike and Calvin Klein. And I will explain the policies
of Nike and Calvin Klein in terms of their retail service offer.
Nike
Nike, Inc. is an American multinational corporation that is engaged
in the design, development, manufacturing, and worldwide
marketing and sales of footwear, apparel, equipment, accessories,
and services. The company is headquartered
near Beaverton, Oregon, in the Portland metropolitan area. The
company was founded on January 25, 1964, as Blue Ribbon Sports,
by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on
May 30, 1971. The company takes its name from Nike, the Greek
goddess of victory.
Purpose- To become global company.
Nike is the world's largest supplier of athletic shoes and apparel and
a major manufacturer of sports equipment, with revenue in excess of
US$24.1 billion in its fiscal year 2012.
2
