MKT 440 Exam 1 – Study Guide, Practice Questions & Exam Review
Marketing Penetration Strategy - correct answer ✔✔existing product, existing market
Marketing Development Strategy - correct answer ✔✔existing product, new market
Product Development Strategy - correct answer ✔✔new product, existing market
Diversification Strategy - correct answer ✔✔new product, new market
Value Equation - correct answer ✔✔benefits/price
Competitive Advantage - correct answer ✔✔measured relative to rivals in a given industry
Global Industry - correct answer ✔✔one in which competitive advantage can be achieved by
integrating and leveraging operations on a worldwide scale
Globalization of Markets - correct answer ✔✔Emergence of global customers, convergence, and
divergence
Globalization of Sources - correct answer ✔✔Reduction of cost inefficiencies and duplication of
efforts, improved R&D‐manufacturing‐ marketing linkages .... leading to global market
infrastructure
Globalization of the Intellect - correct answer ✔✔Opportunities to transfer products, brands
and ideas across subsidiaries
Ethnocentric Orientation - correct answer ✔✔home country is superior to others
Marketing Penetration Strategy - correct answer ✔✔existing product, existing market
Marketing Development Strategy - correct answer ✔✔existing product, new market
Product Development Strategy - correct answer ✔✔new product, existing market
Diversification Strategy - correct answer ✔✔new product, new market
Value Equation - correct answer ✔✔benefits/price
Competitive Advantage - correct answer ✔✔measured relative to rivals in a given industry
Global Industry - correct answer ✔✔one in which competitive advantage can be achieved by
integrating and leveraging operations on a worldwide scale
Globalization of Markets - correct answer ✔✔Emergence of global customers, convergence, and
divergence
Globalization of Sources - correct answer ✔✔Reduction of cost inefficiencies and duplication of
efforts, improved R&D‐manufacturing‐ marketing linkages .... leading to global market
infrastructure
Globalization of the Intellect - correct answer ✔✔Opportunities to transfer products, brands
and ideas across subsidiaries
Ethnocentric Orientation - correct answer ✔✔home country is superior to others
