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Exam (elaborations)

MKT 441 Final Exam – Study Guide, Practice Questions & Comprehensive Review

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MKT 441 Final Exam – Study Guide, Practice Questions & Comprehensive Review

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MKT 441

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MKT 441 Final Exam – Study Guide, Practice Questions & Comprehensive Review




4 P's - correct answer ✔✔Product, Place promotion, price



3 broad products - correct answer ✔✔1. Spectator sports

2. Participation sports

3. SASS

Sporting goods, Apparel, Athletic Shows, Sports related products



Ticket Distribution Options - correct answer ✔✔1. Traditional Box office - Walk Ups

2. Phone Orders

3. Authorized ticket retailers or brokers

4. Internet

5. Secondary Ticket market

6. League created secondary market



Unaffiliated ticket Distribution

Not part of marketers strategy

Unauthorized retailers (Scalpers)

Internet (eBay)



Ways Marketers Generate revenue with a live audience - correct answer ✔✔1. Ticketing

2. Naming Rights

3. Entitlement Zones

4. Signage
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