MKTG 441 Exam #1 – Study Guide, Practice Questions & Exam Review
International marketing can be defined as - ✔✔the performance of business activities to sell a
company's goods and services for a profit in more than one nation.
Ultimately, the real difference between domestic and international marketing is found in the -
✔✔environment within which the marketing plans must be implemented.
Which of these would be considered a controllable element in the domestic environment? -
✔✔firm characteristics
An uncontrollable aspect of the domestic environment that can have a direct effect on the
success of a foreign venture is - ✔✔economic climate.
James reported to the board of directors that it would be unlikely for them to expand the
manufacturing facility in Brussels, Belgium to a 24-hour day facility because there was an
unwritten rule that the workday must end at 5:00 p.m. This time restriction is likely an example
of a - ✔✔foreign environment uncontrollable.
Which uncontrollable element is likely to have an adverse effect on a company's competitive
position in foreign environment due to its influence on the company's investment capabilities? -
✔✔troubled domestic economy
When Rita Thomas's clothing company began to market its line of inexpensive cotton shirts in
Africa, it assumed that it would be able to use its television and print advertising that had
worked in the United States and other countries. However, the company soon learned that
literacy rates and access to television in other areas of the world were not comparable to the
level prevalent in the home country. The factors that created difficulties for Rita's company in
this scenario can be regarded as - ✔✔foreign environment uncontrollable.
, QuikCute is a hair care supply company in the United Kingdom. When QuikCute ventured into
the Chinese market by setting up a manufacturing plant in China, the activists in China rallied
against the company claiming that it was exploiting the cheap labor available there. They
demanded that the manufacturing plant be closed down. Which foreign environment
uncontrollable is posing a challenge for QuikCute? - ✔✔political/legal forces
Simone Lowes, a successful retail chain from Spain, failed to establish its market in Germany.
The main reasons for its failure were designing its retail outlets in Germany the same way it did
in Spain and selling its products at low prices. People in Spain like to purchase products at
bargain prices, whereas people in Germany often associate low prices with poor quality
products. This shows that Simone Lowes failed to consider which uncontrollable factors in
Germany? - ✔✔cultural influences
Melissa Hartman worked for 20 years in Africa selling her hand-crafted fabrics. She recently
moved to Dallas, Texas and continues to produce her fabrics by the same methods as she did in
Africa—this includes making a personal connection with each and every customer. This
translates into longer wait times for customers and she has found that she is losing customers to
companies that can deliver products faster. Melissa truly feels that the way she works is the best
way so decides to continue with her methods. What term expresses the obstacle that Melissa is
facing? - ✔✔self-reference criterion
An individual who suffers from a self-reference criterion should learn to take into consideration
the ________ before making an international marketing decision. - ✔✔culture of the other
country
What is true of global awareness in the context of international marketing? - ✔✔Global
awareness can be generated by selecting individual managers specifically for their
demonstrated levels of global awareness.
A company whose products reach foreign markets even though the company is not actively
involved in cultivating customers outside the national boundaries is at the ________ stage of
international marketing. - ✔✔no direct foreign marketing
International marketing can be defined as - ✔✔the performance of business activities to sell a
company's goods and services for a profit in more than one nation.
Ultimately, the real difference between domestic and international marketing is found in the -
✔✔environment within which the marketing plans must be implemented.
Which of these would be considered a controllable element in the domestic environment? -
✔✔firm characteristics
An uncontrollable aspect of the domestic environment that can have a direct effect on the
success of a foreign venture is - ✔✔economic climate.
James reported to the board of directors that it would be unlikely for them to expand the
manufacturing facility in Brussels, Belgium to a 24-hour day facility because there was an
unwritten rule that the workday must end at 5:00 p.m. This time restriction is likely an example
of a - ✔✔foreign environment uncontrollable.
Which uncontrollable element is likely to have an adverse effect on a company's competitive
position in foreign environment due to its influence on the company's investment capabilities? -
✔✔troubled domestic economy
When Rita Thomas's clothing company began to market its line of inexpensive cotton shirts in
Africa, it assumed that it would be able to use its television and print advertising that had
worked in the United States and other countries. However, the company soon learned that
literacy rates and access to television in other areas of the world were not comparable to the
level prevalent in the home country. The factors that created difficulties for Rita's company in
this scenario can be regarded as - ✔✔foreign environment uncontrollable.
, QuikCute is a hair care supply company in the United Kingdom. When QuikCute ventured into
the Chinese market by setting up a manufacturing plant in China, the activists in China rallied
against the company claiming that it was exploiting the cheap labor available there. They
demanded that the manufacturing plant be closed down. Which foreign environment
uncontrollable is posing a challenge for QuikCute? - ✔✔political/legal forces
Simone Lowes, a successful retail chain from Spain, failed to establish its market in Germany.
The main reasons for its failure were designing its retail outlets in Germany the same way it did
in Spain and selling its products at low prices. People in Spain like to purchase products at
bargain prices, whereas people in Germany often associate low prices with poor quality
products. This shows that Simone Lowes failed to consider which uncontrollable factors in
Germany? - ✔✔cultural influences
Melissa Hartman worked for 20 years in Africa selling her hand-crafted fabrics. She recently
moved to Dallas, Texas and continues to produce her fabrics by the same methods as she did in
Africa—this includes making a personal connection with each and every customer. This
translates into longer wait times for customers and she has found that she is losing customers to
companies that can deliver products faster. Melissa truly feels that the way she works is the best
way so decides to continue with her methods. What term expresses the obstacle that Melissa is
facing? - ✔✔self-reference criterion
An individual who suffers from a self-reference criterion should learn to take into consideration
the ________ before making an international marketing decision. - ✔✔culture of the other
country
What is true of global awareness in the context of international marketing? - ✔✔Global
awareness can be generated by selecting individual managers specifically for their
demonstrated levels of global awareness.
A company whose products reach foreign markets even though the company is not actively
involved in cultivating customers outside the national boundaries is at the ________ stage of
international marketing. - ✔✔no direct foreign marketing
