MRKT 441 Exam 1 Practice Test – Study Guide, Questions & Exam Review
Artificial intelligence can be used to make personalized product recommendations to consumers
based on their online activity. - correct answer ✔✔True
When creating multiple digital buyer personas, your firm may:
A. enhance the user experience your firm's website provides.
B. base the personas on past experience in digital marketing.
C. combine these into an idealized market identity.
D. tailor products to specific personas. - correct answer ✔✔D. tailor products to specific
personas.
A fitness chain agrees to partner with a manufacturer of protein powders by including a small
ad on its website. Every time a customer clicks on this ad, the manufacturer pays the fitness
chain a set fee. This is an example of:
A. retargeting.
B. customer evaluation.
C. affiliate marketing.
D. customer relationship management. - correct answer ✔✔C. affiliate marketing.
Rebekah works on the digital marketing team for a company specializing in vegan goods. She
develops two different Instagram accounts, one highlighting the firm's beauty products and the
other focusing on vegan accessories. Rebekah is engaged in:
A. branding.
B. segmentation.
Artificial intelligence can be used to make personalized product recommendations to consumers
based on their online activity. - correct answer ✔✔True
When creating multiple digital buyer personas, your firm may:
A. enhance the user experience your firm's website provides.
B. base the personas on past experience in digital marketing.
C. combine these into an idealized market identity.
D. tailor products to specific personas. - correct answer ✔✔D. tailor products to specific
personas.
A fitness chain agrees to partner with a manufacturer of protein powders by including a small
ad on its website. Every time a customer clicks on this ad, the manufacturer pays the fitness
chain a set fee. This is an example of:
A. retargeting.
B. customer evaluation.
C. affiliate marketing.
D. customer relationship management. - correct answer ✔✔C. affiliate marketing.
Rebekah works on the digital marketing team for a company specializing in vegan goods. She
develops two different Instagram accounts, one highlighting the firm's beauty products and the
other focusing on vegan accessories. Rebekah is engaged in:
A. branding.
B. segmentation.
