1|Page
PRSA APR EXAM NEWEST 2026 ACTUAL EXAM TEST
BANK| ACCREDITATION IN PUBLIC RELATIONS (APR)
EXAM REVIEW WITH 650 REAL EXAM REAL EXAM
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+
You are the public relations manager for an entertainment company
and report to an Executive Director of Advertising and Public Relations.
She is preparing a quarterly report of achievements and asks for you to
pull a clip report that covers the time frame to show successes of PR.
She insists you include paid advertorials in your report as an
accomplishment. What set of industry standards could you use to
defend an argument against this?
A. Diffusion Theory
B. Barcelona Principles
C. Communication Process Model
D. Sarbanes-Oxley Act ......ANSWER......Answer: B. Barcelona Principle
#5 underlines that AVEs do not measure the value of PR or
communications
You are a communications and marketing manager at a small K-12
school district. Enrollment continues to decline and your
Superintendent has asked that you prepare a new print campaign and
digital ads. You are preparing a full-color postcard to be mailed to local
residents and have decided to use some candid photos of students
participating in various school programs. You also find some great
,2|Page
photos recently shared on social media by the school sites in the
District. Because you did not take the photos, and cannot confirm a
signed consent waiver is on file for the students in the photos, you
should: (choose two)
A. Assume that since the school sites have used the photos on social
media, there are consent waivers on file for each of the students
B. Claiming fair use, you use the photos stating that as they were used
on school social media sites, they belong to the District
C. Contact the school sites and confirm that t ......ANSWER......Answer: C
and D
A former employee recently made a serious accusation about your
company and the local news is reporting it. You just found out, but you
haven't received all of the information concerning this issue. A local
reporter contacts you to make a statement on behalf of the company.
What should you do?
A. Make a statement denying the claims
B. Ignore the reporter's request
C. Inform the reporter that the company is investigating the claims and
release a statement after the investigation is complete
......ANSWER......Answer: C
Rationale: It is important to inform the public that the company is
investigating any situation it may be involved in. It is never correct to
deny claims before the investigation is complete and ignoring the
press can send a bad message to the public.
,3|Page
You are the Communications Director for a major company. Because of
public outcry, your company has taken on a few "green" initiatives.
However, you know the company mismanages their waste products
which further leak into a nearby waterbed. During the Board of
Directors meeting you voice your concern, that if not mitigated, it will
negatively affect public confidence, and recommend the company take
a more aggressive, proactive approach to instill trust. Luckily, your
leadership takes your advice and begins to discuss a way toward a more
comprehensive social responsibility policy. What answer best describes
the role you just played as a PR practitioner? Explain your answer
(1) Researcher
(2) Manager
(3) Counselor
(4) Fundraiser ......ANSWER......3
You are the PR Manager at a casino/resort and are tasked with creating
a communications plan to promote your new Eco-Choice rooms. The
Eco-Choice rooms allow guests who stay two or more nights to opt out
of receiving housekeeping services each morning and in return, they
receive a credit to one of the property's restaurants. The idea is to
reduce the amount of laundry, electricity and resources that are
oftentimes wasted on one night stay guests. You already know of
several satisfied guests who have used this program and who feel good
about being able to help the environment in any way they can. Your
boss asks you to find some of the best stories and pitch it to local media
to see if they'll cover the new program. Knowing that you have
testimonials, you think it's a good idea so long as you do your research
on the right media contacts. What is this an example of?
, 4|Page
A. Agenda building
B: Agenda setting
C: Marketing comm ......ANSWER......Answer: D Rationale: According to
the APR study guide: Press agentry: Creating newsworthy stories and
events to attract media attention and gain public notice
You are a Communication Coordinator for a metro school system. You
have just graduated from college and this is your first public relations
job. Management recently requested that your team create a new
internal communications campaign to promote the new employee
intranet website. They instructed that all communications team
members must be apart of the campaign implementation.What role is
the Communications Coordinator serving? (Pick 1)
A. As the problem-solving process facilitator, you collaborate and
consult with upper management and line managers in the intranet
website strategic planning process.
B. As the communication technician, you create intranet website
content, write and edit employee feature stories and create
promotional email blasts.
C. As the communication facilitator, you collect information from line
managers for the intranet website campaign and determine what
content is helpful for both managers and ......ANSWER......The answer is
B.
RationaleSource: Cutlip & Center's Effective Public RelationsEPR
defines communication technician as entry-level practitioners that are
hired to write and edit employee newsletters, to write news releases
PRSA APR EXAM NEWEST 2026 ACTUAL EXAM TEST
BANK| ACCREDITATION IN PUBLIC RELATIONS (APR)
EXAM REVIEW WITH 650 REAL EXAM REAL EXAM
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+
You are the public relations manager for an entertainment company
and report to an Executive Director of Advertising and Public Relations.
She is preparing a quarterly report of achievements and asks for you to
pull a clip report that covers the time frame to show successes of PR.
She insists you include paid advertorials in your report as an
accomplishment. What set of industry standards could you use to
defend an argument against this?
A. Diffusion Theory
B. Barcelona Principles
C. Communication Process Model
D. Sarbanes-Oxley Act ......ANSWER......Answer: B. Barcelona Principle
#5 underlines that AVEs do not measure the value of PR or
communications
You are a communications and marketing manager at a small K-12
school district. Enrollment continues to decline and your
Superintendent has asked that you prepare a new print campaign and
digital ads. You are preparing a full-color postcard to be mailed to local
residents and have decided to use some candid photos of students
participating in various school programs. You also find some great
,2|Page
photos recently shared on social media by the school sites in the
District. Because you did not take the photos, and cannot confirm a
signed consent waiver is on file for the students in the photos, you
should: (choose two)
A. Assume that since the school sites have used the photos on social
media, there are consent waivers on file for each of the students
B. Claiming fair use, you use the photos stating that as they were used
on school social media sites, they belong to the District
C. Contact the school sites and confirm that t ......ANSWER......Answer: C
and D
A former employee recently made a serious accusation about your
company and the local news is reporting it. You just found out, but you
haven't received all of the information concerning this issue. A local
reporter contacts you to make a statement on behalf of the company.
What should you do?
A. Make a statement denying the claims
B. Ignore the reporter's request
C. Inform the reporter that the company is investigating the claims and
release a statement after the investigation is complete
......ANSWER......Answer: C
Rationale: It is important to inform the public that the company is
investigating any situation it may be involved in. It is never correct to
deny claims before the investigation is complete and ignoring the
press can send a bad message to the public.
,3|Page
You are the Communications Director for a major company. Because of
public outcry, your company has taken on a few "green" initiatives.
However, you know the company mismanages their waste products
which further leak into a nearby waterbed. During the Board of
Directors meeting you voice your concern, that if not mitigated, it will
negatively affect public confidence, and recommend the company take
a more aggressive, proactive approach to instill trust. Luckily, your
leadership takes your advice and begins to discuss a way toward a more
comprehensive social responsibility policy. What answer best describes
the role you just played as a PR practitioner? Explain your answer
(1) Researcher
(2) Manager
(3) Counselor
(4) Fundraiser ......ANSWER......3
You are the PR Manager at a casino/resort and are tasked with creating
a communications plan to promote your new Eco-Choice rooms. The
Eco-Choice rooms allow guests who stay two or more nights to opt out
of receiving housekeeping services each morning and in return, they
receive a credit to one of the property's restaurants. The idea is to
reduce the amount of laundry, electricity and resources that are
oftentimes wasted on one night stay guests. You already know of
several satisfied guests who have used this program and who feel good
about being able to help the environment in any way they can. Your
boss asks you to find some of the best stories and pitch it to local media
to see if they'll cover the new program. Knowing that you have
testimonials, you think it's a good idea so long as you do your research
on the right media contacts. What is this an example of?
, 4|Page
A. Agenda building
B: Agenda setting
C: Marketing comm ......ANSWER......Answer: D Rationale: According to
the APR study guide: Press agentry: Creating newsworthy stories and
events to attract media attention and gain public notice
You are a Communication Coordinator for a metro school system. You
have just graduated from college and this is your first public relations
job. Management recently requested that your team create a new
internal communications campaign to promote the new employee
intranet website. They instructed that all communications team
members must be apart of the campaign implementation.What role is
the Communications Coordinator serving? (Pick 1)
A. As the problem-solving process facilitator, you collaborate and
consult with upper management and line managers in the intranet
website strategic planning process.
B. As the communication technician, you create intranet website
content, write and edit employee feature stories and create
promotional email blasts.
C. As the communication facilitator, you collect information from line
managers for the intranet website campaign and determine what
content is helpful for both managers and ......ANSWER......The answer is
B.
RationaleSource: Cutlip & Center's Effective Public RelationsEPR
defines communication technician as entry-level practitioners that are
hired to write and edit employee newsletters, to write news releases
